event, news
Time to #RethinkFashion
#RethinkFashion reminds us that the fashion industry is one of the biggest polluters in the world. Because of this, Perwoll started the #RethinkFashion initiative in 2021, together with the National Academy of Arts, Fashion Department.
The main goal was simple and important – to raise awareness about sustainable fashion and to reduce the waste created by fast fashion. In other words, the project encourages people to slow down and make more thoughtful choices about what they wear. Slow fashion is not just another passing trend. It is a global movement that shows care for the planet and seeks to reduce the fashion industry’s impact on the environment.
Collaboration with the National Academy of Arts
As part of this worldwide project, Henkel Bulgaria offered support by providing funds to buy second-hand clothing.
With this help, eleven students from the Academy’s Fashion Department were invited to take part. Their task was to give these used clothes a new life by creating their own #RethinkFashion collections.
Each student designed three original outfits, and each piece was inspired by a different Perwoll detergent.
To begin, the project kicked off with a creative workshop, where the students presented their early ideas. During this session, they shared their concepts with a group of mentors.
The mentors were respected figures from the Bulgarian fashion world and professors from the Academy.
This workshop helped the students turn their first ideas into detailed designs and practical plans for their final collections.
From Concept to Creation
Later, in December, the students showed their completed collections to the jury. After the presentation, the students had a professional photo shoot to show off their unique and creative designs. Soon after, the winning collection was announced in early 2022. This moment celebrated not only creativity but also the values of sustainability and the power of fresh, responsible ideas.
A New Way to See Fashion
In the end, the message of #RethinkFashion is clear and inspiring. Fashion does not have to be new to be beautiful. With every choice we make, we can help protect our planet. By buying more thoughtfully and reusing what already exists, we can all take small steps that lead to big change. We can show that #RethinkFashion is not just a short-lived trend. It represents the future of sustainable fashion and a better way forward for all of us.
Want to know even more? We made a special video for the campaign