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At the 2024 #Awards event, Ham&Eggs Events executed for Schwarzkopf to create an engaging and memorable experience. Together, we designed two unique photo corners that invited guests to capture special moments and fully enjoy the occasion. The first corner featured a branded photo wall adorned with the Schwarzkopf logo, complemented by a striking logo mock-up and translucent balloons for a modern, eye-catching look. The second corner offered a cozy atmosphere with a plush green couch, branded pillows, and a glowing green neon sign that perfectly echoed the brand’s vibrant identity. Schwarzkopf proudly supported the #FOREVERYOU category—an initiative celebrating women who embrace their individuality and inspire others through authenticity and strength. The prestigious Gold Award in this category was presented to rhythmic gymnast Boryana Kaleyn by Radoslava Dimitrova, Brand Manager Hair Colorants at Schwarzkopf.

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In 2023, Ham&Eggs Events executed for Nestea to launch the Neste Graffiti Tour — an innovative brand activation that brought urban artistry and youthful energy to the streets of Bulgaria. Central to the campaign was a custom-designed graffiti wall, brought to life by acclaimed street artists Arsek & Erase, whose bold visuals captured Nestea’s refreshing spirit and vibrant identity. Each stop of the tour became a live canvas, blending art with audience interaction. The tour traveled through Sofia, Plovdiv, Varna, Burgas, and Veliko Tarnovo, transforming public spaces into immersive brand experiences. The result: over 10,000 people engaged with the event both on-site and online, generating a wave of tags, shares, and likes across Nestea’s social media platforms. The campaign also harnessed the power of digital engagement, with prominent influencers amplifying the tour’s reach.

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In the summer of 2024, Ham&Eggs Events proudly partnered with Nestea to launch the Nestea Fun Park Tour—a dynamic, family-friendly activation that brought refreshment and excitement to parks across Bulgaria. The tour made stops in Sofia, Plovdiv, Burgas, Varna, and Veliko Tarnovo, transforming local green spaces into hubs of fun and engagement. At the heart of each event stood the eye-catching Nestea Joy Box, a branded photo zone where visitors could snap memorable moments with friends and family. Guests also enjoyed interactive games like Nestea Pong and Guess the Nestea Flavour, sparking smiles, laughter, and a healthy dose of competition. Designed to appeal to all ages, the tour saw particularly strong engagement from families with children. Our energetic and charming promo team played a key role in the experience—welcoming visitors, guiding them through the activities, and keeping the positive energy flowing throughout the day.

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In 2024, Ham & Eggs Events executed with Persil for the 9th annual “Woman of the Year” event. To elevate Persil’s presence at the event, we created a branded photo corner including: glowing “Persil” sign incorporated on a branded photo wall and specially designed photo swing and a red carpet that brought the brand to life. There also was a chocolate fountain with strawberries and prosecco presented by two handsome hosts as a compliment for the guests. In addition, Persil introduced a special award category for all women — “Always Giving Your Best” — celebrating women who demonstrate unwavering dedication. The winner of this category was Kamiya Alizade, Olympic bronze medalist in Taekwondo at the Paris 2024 Games. Her resilience, determination, and spirit perfectly show the values behind the “Always Giving Your Best” award. Earlier in the year, it was confirmed that the Iranian-born athlete would compete under the Bulgarian flag, representing Bulgaria at both the European Championships and the Olympic Games in Paris.

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This year we celebrated the 13th birthday of COMO in Bulagria with big party-concert. The special guest was Lubo Kirov – famous bulgarian singer, who performed on a stage in the store. Our compliment for all of guests were personal pictures in a frame with Lubo Kirov. Life is a party, trust us!