news, promotion

Better protein soups degustation

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October 15, 2025

- news, promotion

Warmth and Taste on the Slopes of Vitosha

Amid the snowy beauty of Vitosha, visitors had the chance to taste Better Protein Soups by Smart Organic. The event offered a warm and healthy treat, turning the mountain into a perfect mix of sports, nature, and food for the day.


Practical and Enjoyable Tasting

The soups were served in practical cups. Guests could sip them while walking in the snow or resting after skiing. This simple idea made the experience easy, fun, and cozy.


Better protein soups – Healthy and Delicious Options

These organic soups use premium ingredients and plant protein to energize and support an active lifestyle. Visitors could choose from three flavors: Creamy Potato, Red Lentils, and Chickpeas, each offering its own unique taste and a comforting sense of home.


A Memorable Experience

During the tasting, visitors shared their thoughts. Some discovered a new favorite flavor, while others were surprised at how hearty and filling a plant-based soup could be. The smiles and conversations showed that food can be healthy, convenient, and enjoyable.
Better Protein Soups combine comfort, practicality, and care, offering warmth and joy with every sip. By the end of the day, guests left with full hearts, full stomachs, and memories that make them smile again.


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Digital, news

Vitalis – Pay It Forward – Spreading Kindness, One Act at a Time

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October 10, 2025

- Digital, news

Spreading Kindness, One Act at a Time

Vitalis – Pay It Forward is an inspiring digital campaign reminding us that good deeds are contagious. It motivates people to bring more kindness, positivity, and care into everyday life — with family, friends, and even strangers.


Small Acts, Big Impact

In a fast-paced world, Pay It Forward invites everyone to slow down and do something kind. A smile, a kind word, or a simple gesture can brighten someone’s day and make a real difference.


Stories of Sharing

The campaign features creative Instagram posts and uplifting YouTube videos — each showing how positivity spreads through everyday moments.
Share your favorite songs and joy – Pay forward the Music.
Happiness grows when shared – Pay forward the Smile.
Kindness can start with a meal – Pay forward the Good Breakfast.
Stay active, free, and full of life – Pay forward the Movement.


Each small action creates a ripple of positivity that touches more people than we realize. When we choose to give joy, kindness, or encouragement, we inspire others to do the same — and together, we make the world a little brighter, one simple gesture at a time.


Keep It Going with Vitalis – Pay It Forward

Vitalis reminds us that positivity grows when we choose to share it. Pass on the kindness, the smile, and the good energy.



If you want to find more check Dr. Oetker Bulgaria Instagram or Dr. Oetker Bulgaria YouTube channel.


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Digital, news

Ouzo Triton – A Taste of Greece with a Creative Twist

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October 9, 2025

- Digital, news


Ouzo Triton – More Than Just a Drink

Ouzo Triton is more than a drink – it’s a celebration of flavor, creativity, and the Mediterranean spirit. Every sip brings the warmth of the sun, the freshness of the sea, and the joy of good company.
To share this unique taste, we launched a colorful digital campaign with some of Bulgaria’s favorite influencers. We showed how Ouzo Triton can inspire delicious creations — not only in the glass but also in the kitchen.


A Creative Culinary Journey

Three talented creators took part in the challenge. The food duo Funkooks began with a couscous dish filled with mussels, saffron, and herbs, blending Mediterranean flavors with the aromatic touch of Ouzo Triton.
Eva Kikerezova created a refreshing ice cream with a gentle hint of anise — a sweet surprise perfect for summer. Petar Bojilov crafted a cocktail called The Triton Experience, capturing the feeling of warm evenings, good friends, and the Greek seaside.


Sharing the Experience Online

All these special recipes can be found on Ouzo Triton’s Instagram page. Place where fans can explore, make, and share their own Ouzo-inspired ideas.
Our team continues to manage the brand’s Facebook and Instagram pages — designing images, writing short text, and creating posts that highlight Ouzo Triton’s Greek character. Every post invites people to join the journey, enjoy creativity, and stay inspired.


Taste the Greek Spirit

Every sip of Triton tells a story — of sun, sea, and imagination. Follow it on social media and discover how this classic Greek spirit can turn meals, desserts, and cocktails into unforgettable moments.


Taste the Greek spirit in every moment. If you want to find more check Ouzo Triton Instagram . Yamas!


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Digital, news

Bake Nights with Dr. Oetker: Baking, Community & Creativity

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October 9, 2025

- Digital, news

Bake Nights is a unique online campaign by Dr. Oetker that brings baking lovers together in a fun, inspiring, and delicious way. Hosted on YouTube, this exciting baking show already has three amazing seasons filled with creativity, laughter, and irresistible desserts.


Bake Nights: Baking, Community & Creativity

Each season of Bake Nights features well-known influencers and chef cooks who share their favorite recipes, baking secrets, and master classes. What makes this show truly special is that it’s not just for professionals — it’s for everyone who loves baking! Viewers from all over the country can join in, bake along, and even get the chance to participate live with their favorite stars.

Guest

The show has featured some of the most loved personalities from the Bulgarian online scene, including Tanya Doneva, Nikolay Nemigenchev, Fifika Georgieva, Poli Genova, Ani Shakaryan, and Dani Dineva. Each guest brings their own flavor, style, and passion to the kitchen, making every episode fresh and exciting.
From mouthwatering cakes to creative pastries and fun baking challenges, Bake Nights is a true celebration of baking together. It’s where inspiration meets taste, and where everyone can learn something new. Whether you’re a beginner or a baking expert, you’ll find plenty of tips, tricks, and ideas to try at home.


Join

With Dr. Oetker’s trusted ingredients and expert guidance, every recipe is easy to follow and guaranteed to turn out delicious. Join the Bake Nights journey on YouTube, subscribe to the channel, and become part of a growing community of passionate bakers. Get inspired, have fun, and discover the joy of baking — one recipe at a time!
Bake Nights is not just a show. It’s a journey. From teacher to partner, from spectator to co-creator, from recipe to shared memory. Bake Nights by Dr. Oetker — where every night is a reason to bake!



If you want to find more and watch all the episodes check Dr. Oetker Bulgaria YouTube channel !


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Digital, news, Social

Stella Pasta Digital Campaign – “Chef vs Influencer” – 2024

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October 7, 2025

- Digital, news, Social

Ham&Eggs launched a fun and creative digital campaign for Stella Pasta. The campaign brought together two lively worlds – food and social media. The concept, called “Chef vs Influencer”, showed the difference between professional cooking and lifestyle creativity.



The Idea Behind the Stella Pasta Campaign

The campaign brought together influencer Geri Baeva and chef Redzhep Badev for a fun pasta challenge. Each chose a type of pasta for the other and had to cook a new recipe with it. Chef Badev showed his fancy restaurant cooking skills, creating elegant dishes. Geri kept her recipes simple, fresh, and easy to make at home. The challenge showed that pasta can be fancy or simple, depending on who cooks it. Ham&Eggs designed the campaign logo and made all the videos. The videos were full of energy, humor, and friendly competition. Every scene showed their style and love for food. The result was cute, fun, and perfect for social media — an enjoyment of creativity, cooking, and the joy of sharing a meal.



Engagement Through Interaction

To make the campaign even more exciting, Stella Pasta started a fun and engaging social media giveaway. Fans had the chance to win a beautiful gift basket. It was filled with a different kinds of delicious Stella Pasta products. The campain celebrated the brand’s love for creativity and good food.
The giveaway made the campaign even more fun and personal. People were asked to comment, share, and join the challenge online. Each post sparked friendly conversations, laughter, and a shared passion for pasta.
Followers loved the idea of winning tasty prizes while taking part in something inspiring. The activity quickly spread across social platforms, boosting engagement, brand awareness, and connection with the audience. It showed how food, creativity, and fun can bring people together in a simple but meaningful way.



A Mix of Flavor and Creativity

The “Chef vs Influencer” campaign shared fun and exciting content that got noticed online. It was dynamic, colorful, and full of energy. Each video showed the passion of cooking and the fun of friendly competition. The campaign spoke to both food lovers and digital viewers, bringing together two worlds – fine dining and everyday cooking.
It showed how cooking skills and sharing stories online can work hand in hand. The result was a mix of creativity, humor, and delicious food moments that kept people watching and sharing.
The campaign made real impact. It increased how well people know the brand and inspired strong engagement on social media sites. People connected with the story, the people’s characters, and, of course, the love for pasta.
Through this campaign, Stella Pasta proved that cooking is for everyone. You don’t need to be a professional chef to make something special. With a bit of imagination, anyone can turn a simple plate of pasta into an amazing work.



If you want to find more check Stella Bulgaria Instagram

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event, news

Perwoll #RethinkFashion – A Mission for Sustainable Style

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October 7, 2025

- event, news

Time to #RethinkFashion

#RethinkFashion reminds us that the fashion industry is one of the biggest polluters in the world. Because of this, Perwoll started the #RethinkFashion initiative in 2021, together with the National Academy of Arts, Fashion Department.

The main goal was simple and important – to raise awareness about sustainable fashion and to reduce the waste created by fast fashion. In other words, the project encourages people to slow down and make more thoughtful choices about what they wear. Slow fashion is not just another passing trend. It is a global movement that shows care for the planet and seeks to reduce the fashion industry’s impact on the environment.


Collaboration with the National Academy of Arts

As part of this worldwide project, Henkel Bulgaria offered support by providing funds to buy second-hand clothing. With this help, eleven students from the Academy’s Fashion Department were invited to take part. Their task was to give these used clothes a new life by creating their own #RethinkFashion collections.
Each student designed three original outfits, and each piece was inspired by a different Perwoll detergent. To begin, the project kicked off with a creative workshop, where the students presented their early ideas. During this session, they shared their concepts with a group of mentors. The mentors were respected figures from the Bulgarian fashion world and professors from the Academy. This workshop helped the students turn their first ideas into detailed designs and practical plans for their final collections.


From Concept to Creation

Later, in December, the students showed their completed collections to the jury. After the presentation, the students had a professional photo shoot to show off their unique and creative designs. Soon after, the winning collection was announced in early 2022. This moment celebrated not only creativity but also the values of sustainability and the power of fresh, responsible ideas.


A New Way to See Fashion

In the end, the message of #RethinkFashion is clear and inspiring. Fashion does not have to be new to be beautiful. With every choice we make, we can help protect our planet. By buying more thoughtfully and reusing what already exists, we can all take small steps that lead to big change. We can show that #RethinkFashion is not just a short-lived trend. It represents the future of sustainable fashion and a better way forward for all of us.


Want to know even more? We made a special video for the campaign

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news, promotion

GeloRevoice by Phoenix Pharma at the Guns N’ Roses Concert in Sofia

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October 6, 2025

- news, promotion

The legendary Guns N’ Roses concert lit up Sofia this summer. Thousands of fans were in the National Stadium Vasil Levski for one of the most exciting nights of the year. Among the music, lights, and energy, Phyonix Pharma joined the event with a special brand activation for GeloRevoice.


A Voice for Every Fan

GeloRevoice is a trusted product that helps protect and soothe the voice. It was the perfect concert where no one could stop themselves from singing along. During the event, Phyonix Pharma gave away free samples of GeloRevoice to concert visitors.
Our team of promoters, dressed in branded outfits, greeted fans at the entrances and around the stadium. They shared samples, smiles, and information about the product. Each fan had the chance to experience how GeloRevoice supports the voice — before, during, and after the show.



GeloRevoice – Energy, Music, and Care
The activation created a strong bond between music and vocal care. Thousands of people left the concert not only with great memories but also with a product that truly fit the moment. The product became part of the experience — a small but smart detail that showed Phoenix Pharma’s care for people’s voices.
A Night to Remember

The Guns N’ Roses concert in Sofia was more than a music event. It was a celebration of sound, energy, and health. Phoenix Pharma and GeloRevoice reminded everyone that every great night deserves a strong, healthy voice.


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event, news

EVA Slow Down with Perwoll – Sustainable Fashion and Conscious Living in Sofia 2024

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October 6, 2025

- event, news

On September 25, 2024, EVA Slow Down took place at Vivacom Art Hall Oborishte 5 in Sofia. The event was organized by EVA Magazine with the support of Perwoll. The theme was lasting and thoughtful clothing choices. It was a celebration of fashion that’s kind to both people and the planet.
The goal was simple – to inspire a slower lifestyle and aware fashion choices. Perwoll joined as a partner brand that believes in caring for clothes and protecting the planet.


Inspiring Discussions

The event featured two main panels. The first brought together experts like Mila Vacheva, Neli Angelova, Yuliana Doncheva, and designer Nikolay Bozhilov. They talked about personal responsibility, mindful shopping, and the fashion industry’s role in the care for the environment.
The second panel focused on answers. Designers such as Boyka Panteleeva and VEZA presented ethical collections and creative ideas. Assoc. Prof. Dr. Yana Dvoretska showed natural dyeing techniques with colors made from plants. Each story showed how fashion can be both stylish and sustainable.


EVA Slow Down with Perwoll – Conscious Living

Guests explored how fashion affects the nature. The speakers shared simple ways to care for clothes longer and reduce waste. The message was clear – small choices create big change.
At the end of the evening, guests received thoughtful gifts from Perwoll, Nature & Soul, and enjoyed a relaxing coffee experience. The mood was calm, classy, and inspiring.
EVA Slow Down with Perwoll reminded everyone to pause and think. To slow down. To make mindful decisions every day. The event showed that sustainability and style can exist together. Fashion can be beautifully and eco.

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news, promotion

Bulgarian Honey Promotion in BILLA stores in Sofia

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September 5, 2025

- news, promotion


Discovering the Taste of Bulgarian Honey

For three months, customers in Sofia had the chance to enjoy the real taste of authentic Bulgarian honey through a special promotion by “Задруга Балкански Пчелини”. The campaign took place in Billa supermarkets across the city and was part of a European program that encourages people to use Bulgarian honey in their everyday lives.


The Goal of the Promotion

The goal of the promotion was simple – to show how special Bulgarian honey is. It focused on its high quality, health benefits, and rich, natural flavor.


Eye-Catching Stands and Friendly Promoters

To make the campaign easy to notice, every Billa store had branded stands with clear signs and decorations. The promoters were easy to spot — they wore hats and aprons with the brand logo. Their friendly and welcoming attitude made many shoppers stop to learn more about the products.


Learning About Honey

Promoters gave out brochures with useful information about the honey — where it comes from, how it’s made, and why it’s good for your health. They also invited customers to take part in a short survey about how often they use honey. After completing the survey, every participant received a small jar of Bulgarian honey as a gift.
This way, shoppers didn’t just learn interesting facts about honey — they also had the chance to taste its natural sweetness at home.


Reaching a Wide Audience

The promotion lasted three months and reached a large number of people in Sofia. By being present in all Billa stores, the campaign created strong visibility and direct contact with thousands of customers. The mix of branded stands, informative brochures, surveys, and free honey gifts turned the experience into something positive and memorable.


A True Natural Treasure

“Задруга Балкански Пчелини” showed that Bulgarian honey is a true natural treasure — full of taste, health, and tradition. With the support of the European program, the brand inspired people to choose local products and to make honey a part of their daily routine.
The result was stronger consumer awareness, trust, and more people appreciating the value of authentic Bulgarian honey.


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event, news

Nestea Joy Tour 2025 – Everywhere and Upside Down

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September 4, 2025

- event, news


Nestea Joy Tour 2025: A Summer Turned Upside Down

Ham&Eggs Events created a fun and colorful campaign for Nestea called “Nestea Joy Tour 2025.” The tour turned summer into a playful adventure across Bulgaria. Nestea visited five big cities – Sofia, Plovdiv, Veliko Tarnovo, Varna, and Burgas – bringing joy and excitement to young people everywhere.


The Theme: “Everywhere and Upside Down”

This year’s theme was “Everywhere and Upside Down.” At the center of the activation stood a giant branded Nestea cube. Inside the cube, everything was flipped — it looked like an upside-down room! When visitors entered, they appeared as if they were standing on the ceiling.
This creative setup became the main attraction of the tour. It was the perfect place for taking fun, Instagram-worthy photos and sharing the Nestea experience online.


Games Full of Energy and Fun

The excitement continued outside the cube with interactive games that kept the good mood going.
Nestea Twister: the classic game, but instead of colored dots, players stepped on fruity flavors.
Nestea Pong: a refreshing twist on the well-known party challenge.
People who joined the games won inflatable Nestea pillows as prizes.


Tasting Nestea’s New Sparkling Flavors

Everyone also got the chance to try Nestea’s new sparkling drinks – Mango and Mint. These two refreshing flavors brought freshness and energy to the hot summer days and added even more fun to the event.


Influencers Spread the Joy

To make the experience even bigger, popular Bulgarian influencers joined the tour. They shared their favorite moments on social media, reaching thousands of fans and spreading the joyful Nestea spirit across the country.


A Playful and Unforgettable Summer

The Nestea Joy Tour 2025 was colorful, interactive, and full of energy. Nestea once again connected with its young audience in a fun and creative way. With photos, games, influencers, and refreshing drinks, the tour proved that summer can be lived everywhere – and upside down.


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