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Henkel’s National Campaign – Powered by Ham&Eggs Events

Ham&Eggs Events ran a national campaign for Henkel Bulgaria, reaching over 200 stores across the country. The goal was to bring fun, excitement, and prizes to shoppers while showing Henkel as a brand that makes people happy.


Win Big

Shoppers had the chance to win one of 21 washing machines or one of 2,000 instant prizes. The campaign made everyday shopping exciting, and the instant prizes brought smiles to everyone who participated.
The friendly promo teams added even more energy to the stores. They helped visitors learn about the brand and join in the fun. Every detail was designed to make people feel happy and included.
Life is a party, and Henkel invited everyone to celebrate! Clean clothes, fun surprises, and happy moments came together in this nationwide campaign, leaving participants with joyful memories and big smiles.


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Qwell – Special Drinks for Special Care

Qwell offers a range of collagen drinks designed to support beauty and wellness: Beauty, Shape, Urban Detox, and Pure Refresh. These drinks are unique and deserve a special way of presenting them to customers.


A Tasty and Informative Degustation

Ham&Eggs Events organized a degustation campaign for the brand to raise awareness about all their products. Visitors could taste the drinks, learn about their benefits, and discover how they supports a healthy lifestyle.
The campaign took place in Fantastiko stores, reaching thousands of new followers and customers. Guests enjoyed trying the products, asking questions, and learning more about collagen and wellness in a fun, interactive way.


Qwell – Life, Health, and Fun

We love our job because every campaign teaches us new things about health, nutrition, and the human body. Seeing people enjoy the drinks and leave with smiles reminded us that life really is a party — especially when it’s healthy and delicious!


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EveryDay Sensitive – New on the Market

EveryDay, a favorite brand for women’s pads, introduced Every Day Sensitive. They are made with real cotton and have a safety certificate, so they are safe, soft, and comfortable.


Fun Sampling in Stores

Ham&Eggs Events ran a sampling and information campaign in Fantastiko stores. From December 2019 to January 2020, friendly Every Day team members greeted shoppers with big smiles, showed the new product, explained its benefits, and gave out samples. Customers could see, touch, and try the product. Many women discovered it for the first time and learned more about the brand.

Every Day makes care simple and comfortable. It brings confidence and happiness every day. Seeing smiling customers showed us that life really is a party!

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Perwoll National Campaign – Clean Clothes Everywhere

Ham&Eggs Events ran a national campaign for Perwoll, one of the top brands for detergent. The brand provides active care for colors and fibers, keeping all clothes looking their best.

 
Covering the Whole Country

The campaign reached 20 towns across Bulgaria, with a team of more than 120 promoters. This way, Perwoll ambassadors were always nearby to meet customers and share the brand experience.

 
Winter and Christmas Bazaars

For this winter campaign, we focused on Christmas bazaars in Sofia — Cosmos, Ko-op, and Bold Christmas Bazaar. These unconventional locations added a fresh and festive brand value, reaching new customers in a lively, fun setting.

Life is a party — and it’s even better with perfectly clean clothes!


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Fruits & Wine – A Refreshing Summer Mix

Fruits & Wine is a delicious combination of wine and juice. It has fruity and tangy notes that make every sunny moment more refreshing and fun.


Summer Tastings in Stores

Our summer team presented Fruits & Wine in Kaufland supermarkets in Varna and Bourgas. Shoppers could taste the drink, enjoy the fruity flavor, and learn about the product. The team greeted everyone with smiles and shared information about why the brand is perfect for summer. Many people stopped to try it, and the feedback was fantastic. Customers loved the fresh taste and the chance to discover a new, refreshing drink for their sunny days.

Life is a party — and it’s even better with Fruits and Wine!


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Marie Brizard – Taste the Summer

Marie Brizard is famous for its syrups, made from essential oils and fruit juices. Each flavor is crafted to bring a refreshing and fruity experience, perfect for summer days.


Summer Tasting Campaign

This summer, our campaign took place in seaside cities, giving clients the chance to try all the summer flavors: Watermelon, Green Mint, Grenadine, and Mojito. The team greeted visitors with big smiles, offered tastings, and shared information about each syrup. Many people stopped to try the drinks, discovered new favorite flavors, and enjoyed learning how versatile and refreshing the syrups can be. The campaign created a fun and lively summer vibe, connecting people with the brand in a playful way.

Life is a party, especially with Marie Brizard!

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Dr. Oetker Milkshake – A Summer Treat for Everyone

Dr. Oetker Milkshake is the perfect summer drink for the whole family. Its creamy, delicious taste makes every sunny day more fun and refreshing.


Fun Degustations in Stores

The Ham&Eggs Events team created a fun experience with tastings at supermarkets in Sofia. Shoppers could try the products, enjoy the flavors, and learn more about the product. The team greeted everyone with smiles and energy, making the experience memorable.


Positive Energy and Great Results

The campaign brought lots of happy faces, new friends, and, of course, strong sales. People loved discovering this refreshing summer drink and connecting with the brand in a playful way.

Life is a party — and it’s even sweeter with a Milkshake!

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Etam Summer Swimwear Collection

This summer was all about color, style, and sunshine! Ham&Eggs Events proudly presented the new Etam swimwear collection, bringing the spirit of summer to life in every detail.


Concept and Execution by Ham&Eggs Events

Our team handled the full concept and execution of the campaign — from creative design to final setup. Store windows across Sofia turned into tropical escapes, complete with a 3D tropical forest wall, bright window stickers, and colorful floor graphics.


Summer Vibes and Smiles

To complete the sunny mood, our promo team welcomed visitors dressed in fresh summer outfits, spreading smiles and good vibes all around. The result was a bright, eye-catching atmosphere that perfectly reflected Etam’s playful and stylish spirit.

Because summer is made for fun, fashion, and a little sparkle — life is a party, isn’t it?

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Colour Your Day with Celio*

Celio* and Ham&Eggs Events teamed up to bring a burst of summer color and positive energy to everyone! The campaign was all about adding fun, style, and brightness to everyday life.


Spreading Summer Smiles

Our friendly and smiley promo team met people across the city, sharing the message behind Celio’s new campaign. They helped visitors discover the latest summer looks and learn more about the brand’s colorful and carefree spirit.
The result? Lots of smiles, good vibes, and a wave of summer mood wherever the campaign went.

Because when life gets colorful — life is a party, isn’t it?


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Celebrating with Henkel on Women’s Day

Henkel is one of our favorite clients, and our promoters were thrilled to celebrate Women’s Day with them! They presented the brand’s full product portfolio! Shoppers got to discover and try quality products from K2R, Persil, and Perwoll, turning every interaction into a moment of excitement.


A Special Gift for the Ladies

For March 8th – International Women’s Day, Henkel surprised all the ladies with a special gift – a stylish bag hanger! It was a small gesture that brought big smiles and made everyone feel appreciated.
Our Ham&Eggs promo team handled every detail with care, making sure the campaign ran smoothly and with lots of positive energy. Because the best promotions always come with a personal touch — and we love making people happy.

After all, life is a party, isn’t it?


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