Digital, news

Vitalis – Pay It Forward – Spreading Kindness, One Act at a Time

October 10, 2025

Spreading Kindness, One Act at a Time

Vitalis – Pay It Forward is an inspiring digital campaign reminding us that good deeds are contagious. It motivates people to bring more kindness, positivity, and care into everyday life — with family, friends, and even strangers.

Small Acts, Big Impact

In a fast-paced world, Pay It Forward invites everyone to slow down and do something kind. A smile, a kind word, or a simple gesture can brighten someone’s day and make a real difference.

Stories of Sharing

The campaign features creative Instagram posts and uplifting YouTube videos — each showing how positivity spreads through everyday moments.
Share your favorite songs and joy – Pay forward the Music.
Happiness grows when shared – Pay forward the Smile.
Kindness can start with a meal – Pay forward the Good Breakfast.
Stay active, free, and full of life – Pay forward the Movement.

Each small action creates a ripple of positivity that touches more people than we realize. When we choose to give joy, kindness, or encouragement, we inspire others to do the same — and together, we make the world a little brighter, one simple gesture at a time.

Keep It Going with Vitalis – Pay It Forward

Vitalis reminds us that positivity grows when we choose to share it. Pass on the kindness, the smile, and the good energy.

If you want to find more check Dr. Oetker Bulgaria Instagram or Dr. Oetker Bulgaria YouTube channel.

Digital, news

Ouzo Triton – A Taste of Greece with a Creative Twist

By krisi on

October 9, 2025

- Digital, news

Ouzo Triton – More Than Just a Drink

Ouzo Triton is more than a drink – it’s a celebration of flavor, creativity, and the Mediterranean spirit. Every sip brings the warmth of the sun, the freshness of the sea, and the joy of good company.
To share this unique taste, we launched a colorful digital campaign with some of Bulgaria’s favorite influencers. We showed how Ouzo Triton can inspire delicious creations — not only in the glass but also in the kitchen.

A Creative Culinary Journey

Three talented creators took part in the challenge. The food duo Funkooks began with a couscous dish filled with mussels, saffron, and herbs, blending Mediterranean flavors with the aromatic touch of Ouzo Triton.
Eva Kikerezova created a refreshing ice cream with a gentle hint of anise — a sweet surprise perfect for summer. Petar Bojilov crafted a cocktail called The Triton Experience, capturing the feeling of warm evenings, good friends, and the Greek seaside.

Sharing the Experience Online

All these special recipes can be found on Ouzo Triton’s Instagram page. Place where fans can explore, make, and share their own Ouzo-inspired ideas.
Our team continues to manage the brand’s Facebook and Instagram pages — designing images, writing short text, and creating posts that highlight Ouzo Triton’s Greek character. Every post invites people to join the journey, enjoy creativity, and stay inspired.

Taste the Greek Spirit

Every sip of Triton tells a story — of sun, sea, and imagination. Follow it on social media and discover how this classic Greek spirit can turn meals, desserts, and cocktails into unforgettable moments.

Taste the Greek spirit in every moment. If you want to find more check Ouzo Triton Instagram . Yamas!

Digital, news

Bake Nights with Dr. Oetker: Baking, Community & Creativity

By krisi on

October 9, 2025

- Digital, news

Bake Nights is a unique online campaign by Dr. Oetker that brings baking lovers together in a fun, inspiring, and delicious way. Hosted on YouTube, this exciting baking show already has three amazing seasons filled with creativity, laughter, and irresistible desserts.

Bake Nights: Baking, Community & Creativity

Each season of Bake Nights features well-known influencers and chef cooks who share their favorite recipes, baking secrets, and master classes. What makes this show truly special is that it’s not just for professionals — it’s for everyone who loves baking! Viewers from all over the country can join in, bake along, and even get the chance to participate live with their favorite stars.

Guest

The show has featured some of the most loved personalities from the Bulgarian online scene, including Tanya Doneva, Nikolay Nemigenchev, Fifika Georgieva, Poli Genova, Ani Shakaryan, and Dani Dineva. Each guest brings their own flavor, style, and passion to the kitchen, making every episode fresh and exciting.
From mouthwatering cakes to creative pastries and fun baking challenges, Bake Nights is a true celebration of baking together. It’s where inspiration meets taste, and where everyone can learn something new. Whether you’re a beginner or a baking expert, you’ll find plenty of tips, tricks, and ideas to try at home.

Join

With Dr. Oetker’s trusted ingredients and expert guidance, every recipe is easy to follow and guaranteed to turn out delicious. Join the Bake Nights journey on YouTube, subscribe to the channel, and become part of a growing community of passionate bakers. Get inspired, have fun, and discover the joy of baking — one recipe at a time!
Bake Nights is not just a show. It’s a journey. From teacher to partner, from spectator to co-creator, from recipe to shared memory. Bake Nights by Dr. Oetker — where every night is a reason to bake!

If you want to find more and watch all the episodes check Dr. Oetker Bulgaria YouTube channel !

Digital, news, Social

Stella Pasta Digital Campaign – “Chef vs Influencer” – 2024

By krisi on

October 7, 2025

- Digital, news, Social

Ham&Eggs launched a fun and creative digital campaign for Stella Pasta. The campaign brought together two lively worlds – food and social media. The concept, called “Chef vs Influencer”, showed the difference between professional cooking and lifestyle creativity.

The Idea Behind the Stella Pasta Campaign

The campaign brought together influencer Geri Baeva and chef Redzhep Badev for a fun pasta challenge. Each chose a type of pasta for the other and had to cook a new recipe with it. Chef Badev showed his fancy restaurant cooking skills, creating elegant dishes. Geri kept her recipes simple, fresh, and easy to make at home. The challenge showed that pasta can be fancy or simple, depending on who cooks it. Ham&Eggs designed the campaign logo and made all the videos. The videos were full of energy, humor, and friendly competition. Every scene showed their style and love for food. The result was cute, fun, and perfect for social media — an enjoyment of creativity, cooking, and the joy of sharing a meal.

Engagement Through Interaction

To make the campaign even more exciting, Stella Pasta started a fun and engaging social media giveaway. Fans had the chance to win a beautiful gift basket. It was filled with a different kinds of delicious Stella Pasta products. The campain celebrated the brand’s love for creativity and good food.
The giveaway made the campaign even more fun and personal. People were asked to comment, share, and join the challenge online. Each post sparked friendly conversations, laughter, and a shared passion for pasta.
Followers loved the idea of winning tasty prizes while taking part in something inspiring. The activity quickly spread across social platforms, boosting engagement, brand awareness, and connection with the audience. It showed how food, creativity, and fun can bring people together in a simple but meaningful way.

A Mix of Flavor and Creativity

The “Chef vs Influencer” campaign shared fun and exciting content that got noticed online. It was dynamic, colorful, and full of energy. Each video showed the passion of cooking and the fun of friendly competition. The campaign spoke to both food lovers and digital viewers, bringing together two worlds – fine dining and everyday cooking.
It showed how cooking skills and sharing stories online can work hand in hand. The result was a mix of creativity, humor, and delicious food moments that kept people watching and sharing.
The campaign made real impact. It increased how well people know the brand and inspired strong engagement on social media sites. People connected with the story, the people’s characters, and, of course, the love for pasta.
Through this campaign, Stella Pasta proved that cooking is for everyone. You don’t need to be a professional chef to make something special. With a bit of imagination, anyone can turn a simple plate of pasta into an amazing work.

If you want to find more check Stella Bulgaria Instagram
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