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Perwoll #RethinkFashion – A Mission for Sustainable Style

October 7, 2025

Time to #RethinkFashion

#RethinkFashion reminds us that the fashion industry is one of the biggest polluters in the world. Because of this, Perwoll started the #RethinkFashion initiative in 2021, together with the National Academy of Arts, Fashion Department.

The main goal was simple and important – to raise awareness about sustainable fashion and to reduce the waste created by fast fashion. In other words, the project encourages people to slow down and make more thoughtful choices about what they wear. Slow fashion is not just another passing trend. It is a global movement that shows care for the planet and seeks to reduce the fashion industry’s impact on the environment.

Collaboration with the National Academy of Arts

As part of this worldwide project, Henkel Bulgaria offered support by providing funds to buy second-hand clothing. With this help, eleven students from the Academy’s Fashion Department were invited to take part. Their task was to give these used clothes a new life by creating their own #RethinkFashion collections.
Each student designed three original outfits, and each piece was inspired by a different Perwoll detergent. To begin, the project kicked off with a creative workshop, where the students presented their early ideas. During this session, they shared their concepts with a group of mentors. The mentors were respected figures from the Bulgarian fashion world and professors from the Academy. This workshop helped the students turn their first ideas into detailed designs and practical plans for their final collections.

From Concept to Creation

Later, in December, the students showed their completed collections to the jury. After the presentation, the students had a professional photo shoot to show off their unique and creative designs. Soon after, the winning collection was announced in early 2022. This moment celebrated not only creativity but also the values of sustainability and the power of fresh, responsible ideas.

A New Way to See Fashion

In the end, the message of #RethinkFashion is clear and inspiring. Fashion does not have to be new to be beautiful. With every choice we make, we can help protect our planet. By buying more thoughtfully and reusing what already exists, we can all take small steps that lead to big change. We can show that #RethinkFashion is not just a short-lived trend. It represents the future of sustainable fashion and a better way forward for all of us.

Want to know even more? We made a special video for the campaign

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GeloRevoice by Phoenix Pharma at the Guns N’ Roses Concert in Sofia

By krisi on

October 6, 2025

- news, promotion

The legendary Guns N’ Roses concert lit up Sofia this summer. Thousands of fans were in the National Stadium Vasil Levski for one of the most exciting nights of the year. Among the music, lights, and energy, Phyonix Pharma joined the event with a special brand activation for GeloRevoice.

A Voice for Every Fan

GeloRevoice is a trusted product that helps protect and soothe the voice. It was the perfect concert where no one could stop themselves from singing along. During the event, Phyonix Pharma gave away free samples of GeloRevoice to concert visitors.
Our team of promoters, dressed in branded outfits, greeted fans at the entrances and around the stadium. They shared samples, smiles, and information about the product. Each fan had the chance to experience how GeloRevoice supports the voice — before, during, and after the show.

GeloRevoice – Energy, Music, and Care

The activation created a strong bond between music and vocal care. Thousands of people left the concert not only with great memories but also with a product that truly fit the moment. The product became part of the experience — a small but smart detail that showed Phoenix Pharma’s care for people’s voices.

A Night to Remember

The Guns N’ Roses concert in Sofia was more than a music event. It was a celebration of sound, energy, and health. Phoenix Pharma and GeloRevoice reminded everyone that every great night deserves a strong, healthy voice.

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EVA Slow Down with Perwoll – Sustainable Fashion and Conscious Living in Sofia 2024

By krisi on

October 6, 2025

- event, news

On September 25, 2024, EVA Slow Down took place at Vivacom Art Hall Oborishte 5 in Sofia. The event was organized by EVA Magazine with the support of Perwoll. The theme was lasting and thoughtful clothing choices. It was a celebration of fashion that’s kind to both people and the planet.
The goal was simple – to inspire a slower lifestyle and aware fashion choices. Perwoll joined as a partner brand that believes in caring for clothes and protecting the planet.

Inspiring Discussions

The event featured two main panels. The first brought together experts like Mila Vacheva, Neli Angelova, Yuliana Doncheva, and designer Nikolay Bozhilov. They talked about personal responsibility, mindful shopping, and the fashion industry’s role in the care for the environment.
The second panel focused on answers. Designers such as Boyka Panteleeva and VEZA presented ethical collections and creative ideas. Assoc. Prof. Dr. Yana Dvoretska showed natural dyeing techniques with colors made from plants. Each story showed how fashion can be both stylish and sustainable.

EVA Slow Down with Perwoll – Conscious Living

Guests explored how fashion affects the nature. The speakers shared simple ways to care for clothes longer and reduce waste. The message was clear – small choices create big change.
At the end of the evening, guests received thoughtful gifts from Perwoll, Nature & Soul, and enjoyed a relaxing coffee experience. The mood was calm, classy, and inspiring.
EVA Slow Down with Perwoll reminded everyone to pause and think. To slow down. To make mindful decisions every day. The event showed that sustainability and style can exist together. Fashion can be beautifully and eco.

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Bulgarian Honey Promotion in BILLA stores in Sofia

By krisi on

September 5, 2025

- news, promotion

Discovering the Taste of Bulgarian Honey

For three months, customers in Sofia had the chance to enjoy the real taste of authentic Bulgarian honey through a special promotion by “Задруга Балкански Пчелини”. The campaign took place in Billa supermarkets across the city and was part of a European program that encourages people to use Bulgarian honey in their everyday lives.

The Goal of the Promotion

The goal of the promotion was simple – to show how special Bulgarian honey is. It focused on its high quality, health benefits, and rich, natural flavor.

Eye-Catching Stands and Friendly Promoters

To make the campaign easy to notice, every Billa store had branded stands with clear signs and decorations. The promoters were easy to spot — they wore hats and aprons with the brand logo. Their friendly and welcoming attitude made many shoppers stop to learn more about the products.

Learning About Honey

Promoters gave out brochures with useful information about the honey — where it comes from, how it’s made, and why it’s good for your health. They also invited customers to take part in a short survey about how often they use honey. After completing the survey, every participant received a small jar of Bulgarian honey as a gift.
This way, shoppers didn’t just learn interesting facts about honey — they also had the chance to taste its natural sweetness at home.

Reaching a Wide Audience

The promotion lasted three months and reached a large number of people in Sofia. By being present in all Billa stores, the campaign created strong visibility and direct contact with thousands of customers. The mix of branded stands, informative brochures, surveys, and free honey gifts turned the experience into something positive and memorable.

A True Natural Treasure

“Задруга Балкански Пчелини” showed that Bulgarian honey is a true natural treasure — full of taste, health, and tradition. With the support of the European program, the brand inspired people to choose local products and to make honey a part of their daily routine.
The result was stronger consumer awareness, trust, and more people appreciating the value of authentic Bulgarian honey.

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Nestea Joy Tour 2025 – Everywhere and Upside Down

By krisi on

September 4, 2025

- event, news

Nestea Joy Tour 2025: A Summer Turned Upside Down

Ham&Eggs Events created a fun and colorful campaign for Nestea called “Nestea Joy Tour 2025.” The tour turned summer into a playful adventure across Bulgaria. Nestea visited five big cities – Sofia, Plovdiv, Veliko Tarnovo, Varna, and Burgas – bringing joy and excitement to young people everywhere.

The Theme: “Everywhere and Upside Down”

This year’s theme was “Everywhere and Upside Down.” At the center of the activation stood a giant branded Nestea cube. Inside the cube, everything was flipped — it looked like an upside-down room! When visitors entered, they appeared as if they were standing on the ceiling.
This creative setup became the main attraction of the tour. It was the perfect place for taking fun, Instagram-worthy photos and sharing the Nestea experience online.

Games Full of Energy and Fun

The excitement continued outside the cube with interactive games that kept the good mood going.
Nestea Twister: the classic game, but instead of colored dots, players stepped on fruity flavors.
Nestea Pong: a refreshing twist on the well-known party challenge.
People who joined the games won inflatable Nestea pillows as prizes.

Tasting Nestea’s New Sparkling Flavors

Everyone also got the chance to try Nestea’s new sparkling drinks – Mango and Mint. These two refreshing flavors brought freshness and energy to the hot summer days and added even more fun to the event.

Influencers Spread the Joy

To make the experience even bigger, popular Bulgarian influencers joined the tour. They shared their favorite moments on social media, reaching thousands of fans and spreading the joyful Nestea spirit across the country.

A Playful and Unforgettable Summer

The Nestea Joy Tour 2025 was colorful, interactive, and full of energy. Nestea once again connected with its young audience in a fun and creative way. With photos, games, influencers, and refreshing drinks, the tour proved that summer can be lived everywhere – and upside down.

event, news

GOT2BE beach bar event Madonna birthday

By krisi on

August 20, 2025

- event, news

Two Unforgettable Nights with GOT2BE

In 2025, we had the pleasure of organizing a special event for GOT2BE at Beach Bar Sofia. It lasted for two consecutive nights and brought together young people, style lovers, and fans of good vibes. The atmosphere was filled with colors, music, and creativity.

Photo Wall and Fun Accessories

We created a unique photo wall where guests could take pictures. In addition, we provided playful wigs and trendy sunglasses, giving everyone the freedom to express their individuality. This way, each guest could show off their style and feel like a star.

Gifts for the Most Active Guests

The mechanic was simple: take a photo, upload it as a story with the hashtag #got2b, and receive a gift. As a result, the venue was filled with laughter, creative selfies, and vibrant energy. The rewards included got2b dry shampoo, Gliss sachets, and Live color sprays for hair strands.

Extra Surprises

We also handed out stickers and decorated the tables with stylish details. This made the place even more festive and memorable.

Conclusion

The two nights we organized for got2b at Beach Bar Sofia proved how a well-planned event can bring together fun, creativity, and inspiration. In the end, guests left with gifts, smiles, and unforgettable memories.

event

Schwarzkopf #Awards 2024

By krisi on

May 7, 2025

- event

Schwarzkopf Shines at the 2024 #Awards

At the 2024 #Awards event, Ham&Eggs Events worked with Schwarzkopf to create a fun and memorable experience. The goal was to make a space that showed the brand’s style, confidence, and message about being yourself.

Capturing Special Moments

Together, we built two photo corners where guests could take pictures and enjoy the evening.
The first corner had a modern photo wall with the Schwarzkopf logo, a big logo mock-up, and light balloons. It was bright, stylish, and quickly became one of the most popular spots for photos.
The second corner felt warm and cozy. It had a soft green couch, branded pillows, and a glowing green neon sign that matched Schwarzkopf’s lively image. Guests loved relaxing, taking photos, and sharing them online.

Celebrating Strong and Confident Women

Schwarzkopf proudly supported the #FOREVERYOU category, which celebrates women who stay true to themselves and inspire others with their confidence and strength. The Gold Award in this category went to rhythmic gymnast Boryana Kaleyn, presented by Radoslava Dimitrova, Brand Manager Hair Colorants at Schwarzkopf.

A Stylish and Meaningful Event

The activation stands for beauty, self-expression, and confidence. Together with Ham&Eggs Events, the brand created a beautiful, lively, and inspiring space that turned the 2024 #Awards into a night to remember.

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Persil project 2024 – “Woman of the Year”

By krisi on

April 30, 2025

- event

Persil at the 2024 “Woman of the Year” Event

In 2024, Ham&Eggs Events worked with Persil to take part in the 9th annual “Woman of the Year” event. Together, we created a warm and stylish experience that made Persil stand out at this special celebration.

A Beautiful and Welcoming Setup

To highlight the brand, we built a branded photo corner that everyone loved. It included a glowing Persil sign, a photo wall, a photo swing, and a red carpet. The space looked elegant and lively — a perfect place for guests to take photos and enjoy the moment.
Guests were also treated to a chocolate fountain with fresh strawberries and prosecco, served by two friendly hosts. This small gesture added a feeling of joy and made the evening even more memorable.

“Woman of the Year” – Celebrating Women Who Give Their Best

Persil also presented a special award — “Always Giving Your Best.” The award celebrated women who show strength, dedication, and spirit in everything they do.
The winner was Kamiya Alizade, Olympic bronze medalist in Taekwondo at the Paris 2024 Games. Her hard work and determination perfectly matched the message of the award. Earlier that year, she proudly chose to represent Bulgaria at the European Championships and the Paris Olympics.
Together, Persil and Ham&Eggs Events created a bright, emotional, and inspiring experience that honored women who truly give their best every day.

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Henkel – win a laundry machine or 1 of 2000 instant prizes

By krisi on

January 14, 2020

- news, promotion

Henkel’s National Campaign – Powered by Ham&Eggs Events

Ham&Eggs Events ran a national campaign for Henkel Bulgaria, reaching over 200 stores across the country. The goal was to bring fun, excitement, and prizes to shoppers while showing Henkel as a brand that makes people happy.

Win Big

Shoppers had the chance to win one of 21 washing machines or one of 2,000 instant prizes. The campaign made everyday shopping exciting, and the instant prizes brought smiles to everyone who participated.
The friendly promo teams added even more energy to the stores. They helped visitors learn about the brand and join in the fun. Every detail was designed to make people feel happy and included.
Life is a party, and Henkel invited everyone to celebrate! Clean clothes, fun surprises, and happy moments came together in this nationwide campaign, leaving participants with joyful memories and big smiles.

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Qwell – degustation campaign in Fantastiko stores

By krisi on

January 14, 2020

- news, promotion

Qwell – Special Drinks for Special Care

Qwell offers a range of collagen drinks designed to support beauty and wellness: Beauty, Shape, Urban Detox, and Pure Refresh. These drinks are unique and deserve a special way of presenting them to customers.

A Tasty and Informative Degustation

Ham&Eggs Events organized a degustation campaign for the brand to raise awareness about all their products. Visitors could taste the drinks, learn about their benefits, and discover how they supports a healthy lifestyle.
The campaign took place in Fantastiko stores, reaching thousands of new followers and customers. Guests enjoyed trying the products, asking questions, and learning more about collagen and wellness in a fun, interactive way.

Qwell – Life, Health, and Fun

We love our job because every campaign teaches us new things about health, nutrition, and the human body. Seeing people enjoy the drinks and leave with smiles reminded us that life really is a party — especially when it’s healthy and delicious!

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