event

Nestea Graffiti Tour – Sofia 2023

May 7, 2025

Nestea Graffiti Tour Brings Fun to Bulgaria

In 2023, Ham&Eggs Events and Nestea created the Nestea Graffiti Tour. The tour mixed street art with fun and energy, bringing color and excitement to the streets of Bulgaria.

A Colorful Graffiti Wall

The main attraction was a custom graffiti wall made by famous street artists Arsek & Erase. Their bright and bold artwork showed Nestea’s fresh and lively style. At each stop, people could watch the artists paint and take photos with the colorful wall. It was a fun and interactive experience for everyone.

Visiting Cities Across Bulgaria

The tour went to Sofia, Plovdiv, Varna, Burgas, and Veliko Tarnovo. Thousands of people joined the events, enjoying the artwork and sharing photos on social media. Over 10,000 people took part in person or online, spreading the excitement even further.

Sharing the Fun Online

Popular influencers also joined the tour, sharing their experiences with fans. Their posts helped make the tour popular online and reach even more people.
The Neste Graffiti Tour showed that Nestea can connect with young people in a fun and creative way, combining art, games, and social media to create a summer full of color and energy.

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Vitalis – A Crunchy Start to the Day

By krisi on

January 16, 2020

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Vitalis is the new crunchy muesli brand by Dr. Oetker, and to help more people discover it, Ham&Eggs Events organized a fun sampling campaign across Sofia.

A Tasty Morning Around Sofia’s Universities

We set up our stands near the city’s most popular university areas — Sofia University, Technical University, and UNSS. Early in the morning, our team greeted students, professors, and passers-by with a free taste of Vitalis muesli — the perfect quick breakfast for people who are always on the go.
The goal was simple: to show how to makes mornings easier, tastier, and full of energy. The response was fantastic! Many people stopped to try the muesli, take a photo, and share their smiles. Some even said they found a new favorite breakfast to start their day with.

Vitalis – Crunch, Energy, and Smiles

The fresh taste, crunchy texture, and healthy ingredients made the product a big hit among young, active people. The event created a positive morning vibe and filled the area with good energy and laughter.
At Ham&Eggs Events, we loved seeing so many happy faces enjoying their first taste of Vitalis.
We love it — how about you?

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Qwell – degustation campaign in Fantastiko stores

By krisi on

January 14, 2020

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Qwell – Special Drinks for Special Care

Qwell offers a range of collagen drinks designed to support beauty and wellness: Beauty, Shape, Urban Detox, and Pure Refresh. These drinks are unique and deserve a special way of presenting them to customers.

A Tasty and Informative Degustation

Ham&Eggs Events organized a degustation campaign for the brand to raise awareness about all their products. Visitors could taste the drinks, learn about their benefits, and discover how they supports a healthy lifestyle.
The campaign took place in Fantastiko stores, reaching thousands of new followers and customers. Guests enjoyed trying the products, asking questions, and learning more about collagen and wellness in a fun, interactive way.

Qwell – Life, Health, and Fun

We love our job because every campaign teaches us new things about health, nutrition, and the human body. Seeing people enjoy the drinks and leave with smiles reminded us that life really is a party — especially when it’s healthy and delicious!

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Perwoll – national campaign

By krisi on

January 14, 2020

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Perwoll National Campaign – Clean Clothes Everywhere

Ham&Eggs Events ran a national campaign for Perwoll, one of the top brands for detergent. The brand provides active care for colors and fibers, keeping all clothes looking their best.

Covering the Whole Country

The campaign reached 20 towns across Bulgaria, with a team of more than 120 promoters. This way, Perwoll ambassadors were always nearby to meet customers and share the brand experience.

Winter and Christmas Bazaars

For this winter campaign, we focused on Christmas bazaars in Sofia — Cosmos, Ko-op, and Bold Christmas Bazaar. These unconventional locations added a fresh and festive brand value, reaching new customers in a lively, fun setting.

Life is a party — and it’s even better with perfectly clean clothes!

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Celio* Colourful days

By krisi on

August 7, 2019

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Colour Your Day with Celio*

Celio* and Ham&Eggs Events teamed up to bring a burst of summer color and positive energy to everyone! The campaign was all about adding fun, style, and brightness to everyday life.

Spreading Summer Smiles

Our friendly and smiley promo team met people across the city, sharing the message behind Celio’s new campaign. They helped visitors discover the latest summer looks and learn more about the brand’s colorful and carefree spirit.
The result? Lots of smiles, good vibes, and a wave of summer mood wherever the campaign went.

Because when life gets colorful — life is a party, isn’t it?

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Celebrating Women’s Day with Henkel

By krisi on

March 29, 2019

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Celebrating with Henkel on Women’s Day

Henkel is one of our favorite clients, and our promoters were thrilled to celebrate Women’s Day with them! They presented the brand’s full product portfolio! Shoppers got to discover and try quality products from K2R, Persil, and Perwoll, turning every interaction into a moment of excitement.

A Special Gift for the Ladies

For March 8th – International Women’s Day, Henkel surprised all the ladies with a special gift – a stylish bag hanger! It was a small gesture that brought big smiles and made everyone feel appreciated.
Our Ham&Eggs promo team handled every detail with care, making sure the campaign ran smoothly and with lots of positive energy. Because the best promotions always come with a personal touch — and we love making people happy.

After all, life is a party, isn’t it?

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Qwell Urban Detox spring campaign

By krisi on

March 29, 2019

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Feel Good with Qwell Urban Detox!

We’re excited to welcome a new client who truly cares about health and wellness — Qwell Urban Detox! Their innovative hydrolyzed collagen drinks are now available right next door, making it easier than ever to take care of yourself.
Qwell believes that combining hydrolyzed collagen with water helps the body absorb it more effectively — and when you add superfruits, the magic really happens! These refreshing beverages not only taste great but also support beauty and wellness from within.

The Qwell Campaign Across Bulgaria

The Qwell campaign began in February and ran through March in selected stores across Sofia and Plovdiv. Our friendly Ham&Eggs promo teams helped visitors learn about the benefits of Qwell Urban Detox. They also invited them to try the full range of new Qwell drinks.
The result? Smiles, curiosity, and a growing number of health-conscious fans who discovered a delicious way to feel good.

Because staying healthy can be fun — and life is a party, isn’t it?

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Celio Jeans campaign, March 2019

By krisi on

March 29, 2019

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**Spring with Style – Celio* Jeans Campaign**

Spring is here, and so is our fresh new promo activity – Celio Jeans campaign. The brand that brings modern fashion to men everywhere! Our cheerful Ham&Eggs promo team invited shoppers to visit Celio stores and receive a special discount voucher for all jeans products, handed out by our friendly hostesses.

Celio Jeans campaign – Find Your Hidden Discount

The main idea of the campaign was to let customers feel the quality and comfort of Celio jeans for themselves. To make it even more fun, the discount vouchers were hidden inside the jean pockets. That turned the shopping into a playful little treasure hunt!
Shoppers loved the surprise, and the campaign filled the stores with excitement and smiles.

Because great style, good vibes, and a touch of fun always go together — life is a party, isn’t it?

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Zeiss vision center – sponsorship events

By krisi on

January 7, 2019

- event, news

Clear Vision with Zeiss

Ham&Eggs Events worked with Zeiss vision center to help people learn more about the brand and its high-quality products. We always support our clients and make sure their customers understand what makes each brand special.

We believe that eye contact and personal connection are very important when it comes to making good decisions. That’s why we helped them organize a series of premium corporate events across Bulgaria.
Each event showed the brand’s precision, quality, and innovation, leaving guests impressed and inspired. Together, we created moments that people will remember.

Because in the end, life is a party, isn’t it?

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Golia – Winter sampling and Game

By krisi on

November 19, 2018

- news, promotion

Golia- winter sampling and game! Golia is worldwide brand for candies with Vitamine C, Menthol and Eucalyptus. Ham&eggs events create the whole campaign – project for promo clothes and execution of the game in FF stores in 26 locations. We had two promo girls oustide the store and inside. Inside promoter is degustation promoter and outside promoter gives a skretch card to everyone, which buyed two Golia packages. The gifts are thermo cups. So, follow the fresh taste of Golia and find you gift!

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