event, news
A Fun Family Event in Sofia
Ham&Eggs executed a colorful activation for Mentos and Chupa Chups at The Big Family Garden Party in Borisova Garden, Sofia. The event took place at Vidas Art Arena and brought together hundreds of families.
The Big Family Garden Party – a Vibrant Branded Space
We created a bright and cheerful branded zone that attracted both kids and adults. Under a tent in the signature colors of the two brands, promoters greeted guests and handed out prizes. Visitors could win silicone wristbands, lollipops, chewing gum, and Chupa Chups beach towels.
A Playful Twist and Happy Memories
The giveaway came with a fun twist — a branded raffle box that mixed and dispensed tickets at random, turning the prize moment into a playful experience.
Over two days, many families joined the activities, played games, laughed together, and left with gifts and smiles.
The outcome was clear. Mentos and Chupa Chups stood out in a cheerful, family-friendly setting. The activation built awareness and created positive associations with joy and togetherness.
