news, promotion

The legendary Guns N’ Roses concert lit up Sofia this summer. Thousands of fans were in the National Stadium Vasil Levski for one of the most exciting nights of the year. Among the music, lights, and energy, Phyonix Pharma joined the event with a special brand activation for GeloRevoice.


A Voice for Every Fan

GeloRevoice is a trusted product that helps protect and soothe the voice. It was the perfect concert where no one could stop themselves from singing along. During the event, Phyonix Pharma gave away free samples of GeloRevoice to concert visitors.
Our team of promoters, dressed in branded outfits, greeted fans at the entrances and around the stadium. They shared samples, smiles, and information about the product. Each fan had the chance to experience how GeloRevoice supports the voice — before, during, and after the show.



GeloRevoice – Energy, Music, and Care
The activation created a strong bond between music and vocal care. Thousands of people left the concert not only with great memories but also with a product that truly fit the moment. The product became part of the experience — a small but smart detail that showed Phoenix Pharma’s care for people’s voices.
A Night to Remember

The Guns N’ Roses concert in Sofia was more than a music event. It was a celebration of sound, energy, and health. Phoenix Pharma and GeloRevoice reminded everyone that every great night deserves a strong, healthy voice.


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news, promotion

Discovering the Taste of Bulgarian Honey

For three months, customers in Sofia had the chance to enjoy the real taste of authentic Bulgarian honey through a special promotion by “Задруга Балкански Пчелини”. The campaign took place in Billa supermarkets across the city and was part of a European program that encourages people to use Bulgarian honey in their everyday lives.


The Goal of the Promotion

The goal of the promotion was simple – to show how special Bulgarian honey is. It focused on its high quality, health benefits, and rich, natural flavor.


Eye-Catching Stands and Friendly Promoters

To make the campaign easy to notice, every Billa store had branded stands with clear signs and decorations. The promoters were easy to spot — they wore hats and aprons with the brand logo. Their friendly and welcoming attitude made many shoppers stop to learn more about the products.


Learning About Honey

Promoters gave out brochures with useful information about the honey — where it comes from, how it’s made, and why it’s good for your health. They also invited customers to take part in a short survey about how often they use honey. After completing the survey, every participant received a small jar of Bulgarian honey as a gift.
This way, shoppers didn’t just learn interesting facts about honey — they also had the chance to taste its natural sweetness at home.


Reaching a Wide Audience

The promotion lasted three months and reached a large number of people in Sofia. By being present in all Billa stores, the campaign created strong visibility and direct contact with thousands of customers. The mix of branded stands, informative brochures, surveys, and free honey gifts turned the experience into something positive and memorable.


A True Natural Treasure

“Задруга Балкански Пчелини” showed that Bulgarian honey is a true natural treasure — full of taste, health, and tradition. With the support of the European program, the brand inspired people to choose local products and to make honey a part of their daily routine.
The result was stronger consumer awareness, trust, and more people appreciating the value of authentic Bulgarian honey.


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news, promotion
Discover the New Persil Discs!

Fresh, clean clothes with a wonderful aroma — who doesn’t want that? The new Persil Discs make laundry easier, faster, and more effective than ever. This latest innovation brings powerful cleaning and long-lasting freshness in one convenient package!


A Fresh National Campaign

The Ham&Eggs Clean & Fresh promo team brought Persil Discs to the streets and shopping centers across the country. Visitors could try free samples and learn how these innovative discs deliver deep cleaning power while keeping clothes fresh and fragrant. The campaign turned every stop into a fun and engaging experience for everyone passing by.


Because Life Is a Party!

Fun moments are meant to be enjoyed — but after the party, the laundry still needs attention. Persil make it simple! Easy to use, powerful, and always fresh, they help you take care of your clothes quickly, so you can spend more time enjoying life.
Clean, fresh, and ready for the next adventure! 


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news, promotion
Qwell – Special Drinks for Special Care

Qwell offers a range of collagen drinks designed to support beauty and wellness: Beauty, Shape, Urban Detox, and Pure Refresh. These drinks are unique and deserve a special way of presenting them to customers.


A Tasty and Informative Degustation

Ham&Eggs Events organized a degustation campaign for the brand to raise awareness about all their products. Visitors could taste the drinks, learn about their benefits, and discover how they supports a healthy lifestyle.
The campaign took place in Fantastiko stores, reaching thousands of new followers and customers. Guests enjoyed trying the products, asking questions, and learning more about collagen and wellness in a fun, interactive way.


Qwell – Life, Health, and Fun

We love our job because every campaign teaches us new things about health, nutrition, and the human body. Seeing people enjoy the drinks and leave with smiles reminded us that life really is a party — especially when it’s healthy and delicious!


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news, promotion
EveryDay Sensitive – New on the Market

EveryDay, a favorite brand for women’s pads, introduced Every Day Sensitive. They are made with real cotton and have a safety certificate, so they are safe, soft, and comfortable.


Fun Sampling in Stores

Ham&Eggs Events ran a sampling and information campaign in Fantastiko stores. From December 2019 to January 2020, friendly Every Day team members greeted shoppers with big smiles, showed the new product, explained its benefits, and gave out samples. Customers could see, touch, and try the product. Many women discovered it for the first time and learned more about the brand.

Every Day makes care simple and comfortable. It brings confidence and happiness every day. Seeing smiling customers showed us that life really is a party!

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news, promotion
Perwoll National Campaign – Clean Clothes Everywhere

Ham&Eggs Events ran a national campaign for Perwoll, one of the top brands for detergent. The brand provides active care for colors and fibers, keeping all clothes looking their best.

 
Covering the Whole Country

The campaign reached 20 towns across Bulgaria, with a team of more than 120 promoters. This way, Perwoll ambassadors were always nearby to meet customers and share the brand experience.

 
Winter and Christmas Bazaars

For this winter campaign, we focused on Christmas bazaars in Sofia — Cosmos, Ko-op, and Bold Christmas Bazaar. These unconventional locations added a fresh and festive brand value, reaching new customers in a lively, fun setting.

Life is a party — and it’s even better with perfectly clean clothes!


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event, news
Zeiss vision center – VIP Presentation of Exclusive Japanese Eyewear

A new, premium Japanese Eyewear brand was recently showcased by Ham&Eggs Events at a VIP event for Zeiss Vision Center.


Stylish Presentation by Our Team

Our Ham&Eggs hostess welcomed guests at Black Sea Rama. They presented the collection in a professional and elegant way. Visitors could see the latest eyewear designs, try on frames, and learn about the brand’s craftsmanship and innovation. The event created a luxury experience, connecting guests with the exclusivity and style of the brand. Guests received personal attention and could try on the frames in a comfortable and stylish setting.

Life is a party — and it’s even better with stylish new eyewear!

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news, promotion

Celebrating with Henkel on Women’s Day

Henkel is one of our favorite clients, and our promoters were thrilled to celebrate Women’s Day with them! They presented the brand’s full product portfolio! Shoppers got to discover and try quality products from K2R, Persil, and Perwoll, turning every interaction into a moment of excitement.


A Special Gift for the Ladies

For March 8th – International Women’s Day, Henkel surprised all the ladies with a special gift – a stylish bag hanger! It was a small gesture that brought big smiles and made everyone feel appreciated.
Our Ham&Eggs promo team handled every detail with care, making sure the campaign ran smoothly and with lots of positive energy. Because the best promotions always come with a personal touch — and we love making people happy.

After all, life is a party, isn’t it?


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news, promotion
Active sales campaign in Sofia, Plovdiv, Varna, Stara Zagora and Rousse (Metro, Fantastiko and Kaufland) for one the most premium brands of laundry detregents – Persil Premium. Ham&eggs events promoters are always here for you to give you advice and to help you for perfect laundry – with great aroma and bright and shiny colors for your clothes. 

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