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Better protein soups degustation

October 15, 2025

Warmth and Taste on the Slopes of Vitosha

Amid the snowy beauty of Vitosha, visitors had the chance to taste Better Protein Soups by Smart Organic. The event offered a warm and healthy treat, turning the mountain into a perfect mix of sports, nature, and food for the day.

Practical and Enjoyable Tasting

The soups were served in practical cups. Guests could sip them while walking in the snow or resting after skiing. This simple idea made the experience easy, fun, and cozy.

Better protein soups – Healthy and Delicious Options

These organic soups use premium ingredients and plant protein to energize and support an active lifestyle. Visitors could choose from three flavors: Creamy Potato, Red Lentils, and Chickpeas, each offering its own unique taste and a comforting sense of home.

A Memorable Experience

During the tasting, visitors shared their thoughts. Some discovered a new favorite flavor, while others were surprised at how hearty and filling a plant-based soup could be. The smiles and conversations showed that food can be healthy, convenient, and enjoyable.
Better Protein Soups combine comfort, practicality, and care, offering warmth and joy with every sip. By the end of the day, guests left with full hearts, full stomachs, and memories that make them smile again.

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GeloRevoice by Phoenix Pharma at the Guns N’ Roses Concert in Sofia

By krisi on

October 6, 2025

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The legendary Guns N’ Roses concert lit up Sofia this summer. Thousands of fans were in the National Stadium Vasil Levski for one of the most exciting nights of the year. Among the music, lights, and energy, Phyonix Pharma joined the event with a special brand activation for GeloRevoice.

A Voice for Every Fan

GeloRevoice is a trusted product that helps protect and soothe the voice. It was the perfect concert where no one could stop themselves from singing along. During the event, Phyonix Pharma gave away free samples of GeloRevoice to concert visitors.
Our team of promoters, dressed in branded outfits, greeted fans at the entrances and around the stadium. They shared samples, smiles, and information about the product. Each fan had the chance to experience how GeloRevoice supports the voice — before, during, and after the show.

GeloRevoice – Energy, Music, and Care

The activation created a strong bond between music and vocal care. Thousands of people left the concert not only with great memories but also with a product that truly fit the moment. The product became part of the experience — a small but smart detail that showed Phoenix Pharma’s care for people’s voices.

A Night to Remember

The Guns N’ Roses concert in Sofia was more than a music event. It was a celebration of sound, energy, and health. Phoenix Pharma and GeloRevoice reminded everyone that every great night deserves a strong, healthy voice.

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Bulgarian Honey Promotion in BILLA stores in Sofia

By krisi on

September 5, 2025

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Discovering the Taste of Bulgarian Honey

For three months, customers in Sofia had the chance to enjoy the real taste of authentic Bulgarian honey through a special promotion by “Задруга Балкански Пчелини”. The campaign took place in Billa supermarkets across the city and was part of a European program that encourages people to use Bulgarian honey in their everyday lives.

The Goal of the Promotion

The goal of the promotion was simple – to show how special Bulgarian honey is. It focused on its high quality, health benefits, and rich, natural flavor.

Eye-Catching Stands and Friendly Promoters

To make the campaign easy to notice, every Billa store had branded stands with clear signs and decorations. The promoters were easy to spot — they wore hats and aprons with the brand logo. Their friendly and welcoming attitude made many shoppers stop to learn more about the products.

Learning About Honey

Promoters gave out brochures with useful information about the honey — where it comes from, how it’s made, and why it’s good for your health. They also invited customers to take part in a short survey about how often they use honey. After completing the survey, every participant received a small jar of Bulgarian honey as a gift.
This way, shoppers didn’t just learn interesting facts about honey — they also had the chance to taste its natural sweetness at home.

Reaching a Wide Audience

The promotion lasted three months and reached a large number of people in Sofia. By being present in all Billa stores, the campaign created strong visibility and direct contact with thousands of customers. The mix of branded stands, informative brochures, surveys, and free honey gifts turned the experience into something positive and memorable.

A True Natural Treasure

“Задруга Балкански Пчелини” showed that Bulgarian honey is a true natural treasure — full of taste, health, and tradition. With the support of the European program, the brand inspired people to choose local products and to make honey a part of their daily routine.
The result was stronger consumer awareness, trust, and more people appreciating the value of authentic Bulgarian honey.

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Tito’s Handmade Vodka Degustation in Varna

By krisi on

September 2, 2025

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A Taste of Summer at the Seaside

This summer Tito’s Handmade Vodka brought seaside energy to the Moonlight Event Center in Varna. The degustation was vibrant, stylish, and full of life. The goal was simple – to capture the spirit of summer and bring guests closer to the brand.

Flavor, Fun, and Brand Spirit

From the very start, visitors stepped into the world of Tito’s. The atmosphere was fresh and exciting. Guests could taste, explore, and enjoy the story behind the vodka. Every detail was designed to blend flavor, fun, and brand spirit.
A highlight of the evening was the prize activation. Ordering Tito’s came with instant rewards. Guests could win branded tote bags, trendy sunglasses, playful stickers, or collectible keychains. Each prize was a small but memorable reminder of the brand. People didn’t just enjoy a drink – they took home a piece of the experience.

Connection Through Experience

To make the event even more special, two promoters welcomed guests. They wore Western-inspired outfits that reflected the brand’s roots. Their role was more than handing out prizes. They told the story of Tito’s, explained its focus on quality, and created a warm connection with every visitor.
The combination of prizes, personal contact, and atmosphere turned the tasting into something bigger. It became an experience that guests will remember. The energy was high, the mood was light, and the brand message was clear.
In the end, the degustation did more than showcase Tito’s Handmade Vodka. It built awareness, it created smiles, it connected with people in a fun and authentic way.
The result was a summer highlight for Tito’s in Varna – stylish, memorable, and full of spirit.

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Vitalis – A Crunchy Start to the Day

By krisi on

January 16, 2020

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Vitalis is the new crunchy muesli brand by Dr. Oetker, and to help more people discover it, Ham&Eggs Events organized a fun sampling campaign across Sofia.

A Tasty Morning Around Sofia’s Universities

We set up our stands near the city’s most popular university areas — Sofia University, Technical University, and UNSS. Early in the morning, our team greeted students, professors, and passers-by with a free taste of Vitalis muesli — the perfect quick breakfast for people who are always on the go.
The goal was simple: to show how to makes mornings easier, tastier, and full of energy. The response was fantastic! Many people stopped to try the muesli, take a photo, and share their smiles. Some even said they found a new favorite breakfast to start their day with.

Vitalis – Crunch, Energy, and Smiles

The fresh taste, crunchy texture, and healthy ingredients made the product a big hit among young, active people. The event created a positive morning vibe and filled the area with good energy and laughter.
At Ham&Eggs Events, we loved seeing so many happy faces enjoying their first taste of Vitalis.
We love it — how about you?

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Discover the New Persil Discs

By krisi on

January 14, 2020

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Discover the New Persil Discs!

Fresh, clean clothes with a wonderful aroma — who doesn’t want that? The new Persil Discs make laundry easier, faster, and more effective than ever. This latest innovation brings powerful cleaning and long-lasting freshness in one convenient package!

A Fresh National Campaign

The Ham&Eggs Clean & Fresh promo team brought Persil Discs to the streets and shopping centers across the country. Visitors could try free samples and learn how these innovative discs deliver deep cleaning power while keeping clothes fresh and fragrant. The campaign turned every stop into a fun and engaging experience for everyone passing by.

Because Life Is a Party!

Fun moments are meant to be enjoyed — but after the party, the laundry still needs attention. Persil make it simple! Easy to use, powerful, and always fresh, they help you take care of your clothes quickly, so you can spend more time enjoying life.
Clean, fresh, and ready for the next adventure!

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Marie Brizard promotion in Kaufland

By krisi on

August 9, 2019

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Marie Brizard – Taste the Summer

Marie Brizard is famous for its syrups, made from essential oils and fruit juices. Each flavor is crafted to bring a refreshing and fruity experience, perfect for summer days.

Summer Tasting Campaign

This summer, our campaign took place in seaside cities, giving clients the chance to try all the summer flavors: Watermelon, Green Mint, Grenadine, and Mojito. The team greeted visitors with big smiles, offered tastings, and shared information about each syrup. Many people stopped to try the drinks, discovered new favorite flavors, and enjoyed learning how versatile and refreshing the syrups can be. The campaign created a fun and lively summer vibe, connecting people with the brand in a playful way.

Life is a party, especially with Marie Brizard!

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Celio* Colourful days

By krisi on

August 7, 2019

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Colour Your Day with Celio*

Celio* and Ham&Eggs Events teamed up to bring a burst of summer color and positive energy to everyone! The campaign was all about adding fun, style, and brightness to everyday life.

Spreading Summer Smiles

Our friendly and smiley promo team met people across the city, sharing the message behind Celio’s new campaign. They helped visitors discover the latest summer looks and learn more about the brand’s colorful and carefree spirit.
The result? Lots of smiles, good vibes, and a wave of summer mood wherever the campaign went.

Because when life gets colorful — life is a party, isn’t it?

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Celebrating Women’s Day with Henkel

By krisi on

March 29, 2019

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Celebrating with Henkel on Women’s Day

Henkel is one of our favorite clients, and our promoters were thrilled to celebrate Women’s Day with them! They presented the brand’s full product portfolio! Shoppers got to discover and try quality products from K2R, Persil, and Perwoll, turning every interaction into a moment of excitement.

A Special Gift for the Ladies

For March 8th – International Women’s Day, Henkel surprised all the ladies with a special gift – a stylish bag hanger! It was a small gesture that brought big smiles and made everyone feel appreciated.
Our Ham&Eggs promo team handled every detail with care, making sure the campaign ran smoothly and with lots of positive energy. Because the best promotions always come with a personal touch — and we love making people happy.

After all, life is a party, isn’t it?

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Celio Jeans campaign, March 2019

By krisi on

March 29, 2019

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**Spring with Style – Celio* Jeans Campaign**

Spring is here, and so is our fresh new promo activity – Celio Jeans campaign. The brand that brings modern fashion to men everywhere! Our cheerful Ham&Eggs promo team invited shoppers to visit Celio stores and receive a special discount voucher for all jeans products, handed out by our friendly hostesses.

Celio Jeans campaign – Find Your Hidden Discount

The main idea of the campaign was to let customers feel the quality and comfort of Celio jeans for themselves. To make it even more fun, the discount vouchers were hidden inside the jean pockets. That turned the shopping into a playful little treasure hunt!
Shoppers loved the surprise, and the campaign filled the stores with excitement and smiles.

Because great style, good vibes, and a touch of fun always go together — life is a party, isn’t it?

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