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GeloRevoice by Phoenix Pharma at the Guns N’ Roses Concert in Sofia

October 6, 2025

The legendary Guns N’ Roses concert lit up Sofia this summer. Thousands of fans were in the National Stadium Vasil Levski for one of the most exciting nights of the year. Among the music, lights, and energy, Phyonix Pharma joined the event with a special brand activation for GeloRevoice.

A Voice for Every Fan

GeloRevoice is a trusted product that helps protect and soothe the voice. It was the perfect concert where no one could stop themselves from singing along. During the event, Phyonix Pharma gave away free samples of GeloRevoice to concert visitors.
Our team of promoters, dressed in branded outfits, greeted fans at the entrances and around the stadium. They shared samples, smiles, and information about the product. Each fan had the chance to experience how GeloRevoice supports the voice — before, during, and after the show.

GeloRevoice – Energy, Music, and Care

The activation created a strong bond between music and vocal care. Thousands of people left the concert not only with great memories but also with a product that truly fit the moment. The product became part of the experience — a small but smart detail that showed Phoenix Pharma’s care for people’s voices.

A Night to Remember

The Guns N’ Roses concert in Sofia was more than a music event. It was a celebration of sound, energy, and health. Phoenix Pharma and GeloRevoice reminded everyone that every great night deserves a strong, healthy voice.

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Nestea Joy Tour 2025 – Everywhere and Upside Down

By krisi on

September 4, 2025

- event, news

Nestea Joy Tour 2025: A Summer Turned Upside Down

Ham&Eggs Events created a fun and colorful campaign for Nestea called “Nestea Joy Tour 2025.” The tour turned summer into a playful adventure across Bulgaria. Nestea visited five big cities – Sofia, Plovdiv, Veliko Tarnovo, Varna, and Burgas – bringing joy and excitement to young people everywhere.

The Theme: “Everywhere and Upside Down”

This year’s theme was “Everywhere and Upside Down.” At the center of the activation stood a giant branded Nestea cube. Inside the cube, everything was flipped — it looked like an upside-down room! When visitors entered, they appeared as if they were standing on the ceiling.
This creative setup became the main attraction of the tour. It was the perfect place for taking fun, Instagram-worthy photos and sharing the Nestea experience online.

Games Full of Energy and Fun

The excitement continued outside the cube with interactive games that kept the good mood going.
Nestea Twister: the classic game, but instead of colored dots, players stepped on fruity flavors.
Nestea Pong: a refreshing twist on the well-known party challenge.
People who joined the games won inflatable Nestea pillows as prizes.

Tasting Nestea’s New Sparkling Flavors

Everyone also got the chance to try Nestea’s new sparkling drinks – Mango and Mint. These two refreshing flavors brought freshness and energy to the hot summer days and added even more fun to the event.

Influencers Spread the Joy

To make the experience even bigger, popular Bulgarian influencers joined the tour. They shared their favorite moments on social media, reaching thousands of fans and spreading the joyful Nestea spirit across the country.

A Playful and Unforgettable Summer

The Nestea Joy Tour 2025 was colorful, interactive, and full of energy. Nestea once again connected with its young audience in a fun and creative way. With photos, games, influencers, and refreshing drinks, the tour proved that summer can be lived everywhere – and upside down.

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The Big Family Garden Party – Mentos x Chupa Chups

By krisi on

September 2, 2025

- event, news

A Fun Family Event in Sofia

Ham&Eggs executed a colorful activation for Mentos and Chupa Chups at The Big Family Garden Party in Borisova Garden, Sofia. The event took place at Vidas Art Arena and brought together hundreds of families.

The Big Family Garden Party – a Vibrant Branded Space

We created a bright and cheerful branded zone that attracted both kids and adults. Under a tent in the signature colors of the two brands, promoters greeted guests and handed out prizes. Visitors could win silicone wristbands, lollipops, chewing gum, and Chupa Chups beach towels.

A Playful Twist and Happy Memories

The giveaway came with a fun twist — a branded raffle box that mixed and dispensed tickets at random, turning the prize moment into a playful experience.
Over two days, many families joined the activities, played games, laughed together, and left with gifts and smiles.

The outcome was clear. Mentos and Chupa Chups stood out in a cheerful, family-friendly setting. The activation built awareness and created positive associations with joy and togetherness.

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Vitalis – A Crunchy Start to the Day

By krisi on

January 16, 2020

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Vitalis is the new crunchy muesli brand by Dr. Oetker, and to help more people discover it, Ham&Eggs Events organized a fun sampling campaign across Sofia.

A Tasty Morning Around Sofia’s Universities

We set up our stands near the city’s most popular university areas — Sofia University, Technical University, and UNSS. Early in the morning, our team greeted students, professors, and passers-by with a free taste of Vitalis muesli — the perfect quick breakfast for people who are always on the go.
The goal was simple: to show how to makes mornings easier, tastier, and full of energy. The response was fantastic! Many people stopped to try the muesli, take a photo, and share their smiles. Some even said they found a new favorite breakfast to start their day with.

Vitalis – Crunch, Energy, and Smiles

The fresh taste, crunchy texture, and healthy ingredients made the product a big hit among young, active people. The event created a positive morning vibe and filled the area with good energy and laughter.
At Ham&Eggs Events, we loved seeing so many happy faces enjoying their first taste of Vitalis.
We love it — how about you?

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Discover the New Persil Discs

By krisi on

January 14, 2020

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Discover the New Persil Discs!

Fresh, clean clothes with a wonderful aroma — who doesn’t want that? The new Persil Discs make laundry easier, faster, and more effective than ever. This latest innovation brings powerful cleaning and long-lasting freshness in one convenient package!

A Fresh National Campaign

The Ham&Eggs Clean & Fresh promo team brought Persil Discs to the streets and shopping centers across the country. Visitors could try free samples and learn how these innovative discs deliver deep cleaning power while keeping clothes fresh and fragrant. The campaign turned every stop into a fun and engaging experience for everyone passing by.

Because Life Is a Party!

Fun moments are meant to be enjoyed — but after the party, the laundry still needs attention. Persil make it simple! Easy to use, powerful, and always fresh, they help you take care of your clothes quickly, so you can spend more time enjoying life.
Clean, fresh, and ready for the next adventure!

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Qwell – degustation campaign in Fantastiko stores

By krisi on

January 14, 2020

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Qwell – Special Drinks for Special Care

Qwell offers a range of collagen drinks designed to support beauty and wellness: Beauty, Shape, Urban Detox, and Pure Refresh. These drinks are unique and deserve a special way of presenting them to customers.

A Tasty and Informative Degustation

Ham&Eggs Events organized a degustation campaign for the brand to raise awareness about all their products. Visitors could taste the drinks, learn about their benefits, and discover how they supports a healthy lifestyle.
The campaign took place in Fantastiko stores, reaching thousands of new followers and customers. Guests enjoyed trying the products, asking questions, and learning more about collagen and wellness in a fun, interactive way.

Qwell – Life, Health, and Fun

We love our job because every campaign teaches us new things about health, nutrition, and the human body. Seeing people enjoy the drinks and leave with smiles reminded us that life really is a party — especially when it’s healthy and delicious!

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EveryDay sampling campaign – Fantastiko

By krisi on

January 14, 2020

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EveryDay Sensitive – New on the Market

EveryDay, a favorite brand for women’s pads, introduced Every Day Sensitive. They are made with real cotton and have a safety certificate, so they are safe, soft, and comfortable.

Fun Sampling in Stores

Ham&Eggs Events ran a sampling and information campaign in Fantastiko stores. From December 2019 to January 2020, friendly Every Day team members greeted shoppers with big smiles, showed the new product, explained its benefits, and gave out samples. Customers could see, touch, and try the product. Many women discovered it for the first time and learned more about the brand.

Every Day makes care simple and comfortable. It brings confidence and happiness every day. Seeing smiling customers showed us that life really is a party!

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Perwoll – national campaign

By krisi on

January 14, 2020

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Perwoll National Campaign – Clean Clothes Everywhere

Ham&Eggs Events ran a national campaign for Perwoll, one of the top brands for detergent. The brand provides active care for colors and fibers, keeping all clothes looking their best.

Covering the Whole Country

The campaign reached 20 towns across Bulgaria, with a team of more than 120 promoters. This way, Perwoll ambassadors were always nearby to meet customers and share the brand experience.

Winter and Christmas Bazaars

For this winter campaign, we focused on Christmas bazaars in Sofia — Cosmos, Ko-op, and Bold Christmas Bazaar. These unconventional locations added a fresh and festive brand value, reaching new customers in a lively, fun setting.

Life is a party — and it’s even better with perfectly clean clothes!