Digital, news
Spreading Kindness, One Act at a Time

Vitalis – Pay It Forward is an inspiring digital campaign reminding us that good deeds are contagious. It motivates people to bring more kindness, positivity, and care into everyday life — with family, friends, and even strangers.


Small Acts, Big Impact

In a fast-paced world, Pay It Forward invites everyone to slow down and do something kind. A smile, a kind word, or a simple gesture can brighten someone’s day and make a real difference.


Stories of Sharing

The campaign features creative Instagram posts and uplifting YouTube videos — each showing how positivity spreads through everyday moments.
Share your favorite songs and joy – Pay forward the Music.
Happiness grows when shared – Pay forward the Smile.
Kindness can start with a meal – Pay forward the Good Breakfast.
Stay active, free, and full of life – Pay forward the Movement.


Each small action creates a ripple of positivity that touches more people than we realize. When we choose to give joy, kindness, or encouragement, we inspire others to do the same — and together, we make the world a little brighter, one simple gesture at a time.


Keep It Going with Vitalis – Pay It Forward

Vitalis reminds us that positivity grows when we choose to share it. Pass on the kindness, the smile, and the good energy.



If you want to find more check Dr. Oetker Bulgaria Instagram or Dr. Oetker Bulgaria YouTube channel.


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news, promotion

Vitalis is the new crunchy muesli brand by Dr. Oetker, and to help more people discover it, Ham&Eggs Events organized a fun sampling campaign across Sofia.


A Tasty Morning Around Sofia’s Universities

We set up our stands near the city’s most popular university areas — Sofia University, Technical University, and UNSS. Early in the morning, our team greeted students, professors, and passers-by with a free taste of Vitalis muesli — the perfect quick breakfast for people who are always on the go.
The goal was simple: to show how to makes mornings easier, tastier, and full of energy. The response was fantastic! Many people stopped to try the muesli, take a photo, and share their smiles. Some even said they found a new favorite breakfast to start their day with.


Vitalis – Crunch, Energy, and Smiles

The fresh taste, crunchy texture, and healthy ingredients made the product a big hit among young, active people. The event created a positive morning vibe and filled the area with good energy and laughter.
At Ham&Eggs Events, we loved seeing so many happy faces enjoying their first taste of Vitalis.
We love it — how about you?


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