news, promotion

Bulgarian Honey Promotion in BILLA stores in Sofia

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September 5, 2025

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Discovering the Taste of Bulgarian Honey

For three months, customers in Sofia had the chance to enjoy the real taste of authentic Bulgarian honey through a special promotion by “Задруга Балкански Пчелини”. The campaign took place in Billa supermarkets across the city and was part of a European program that encourages people to use Bulgarian honey in their everyday lives.


The Goal of the Promotion

The goal of the promotion was simple – to show how special Bulgarian honey is. It focused on its high quality, health benefits, and rich, natural flavor.


Eye-Catching Stands and Friendly Promoters

To make the campaign easy to notice, every Billa store had branded stands with clear signs and decorations. The promoters were easy to spot — they wore hats and aprons with the brand logo. Their friendly and welcoming attitude made many shoppers stop to learn more about the products.


Learning About Honey

Promoters gave out brochures with useful information about the honey — where it comes from, how it’s made, and why it’s good for your health. They also invited customers to take part in a short survey about how often they use honey. After completing the survey, every participant received a small jar of Bulgarian honey as a gift.
This way, shoppers didn’t just learn interesting facts about honey — they also had the chance to taste its natural sweetness at home.


Reaching a Wide Audience

The promotion lasted three months and reached a large number of people in Sofia. By being present in all Billa stores, the campaign created strong visibility and direct contact with thousands of customers. The mix of branded stands, informative brochures, surveys, and free honey gifts turned the experience into something positive and memorable.


A True Natural Treasure

“Задруга Балкански Пчелини” showed that Bulgarian honey is a true natural treasure — full of taste, health, and tradition. With the support of the European program, the brand inspired people to choose local products and to make honey a part of their daily routine.
The result was stronger consumer awareness, trust, and more people appreciating the value of authentic Bulgarian honey.


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event, news

Nestea Joy Tour 2025 – Everywhere and Upside Down

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September 4, 2025

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Nestea Joy Tour 2025: A Summer Turned Upside Down

Ham&Eggs Events created a fun and colorful campaign for Nestea called “Nestea Joy Tour 2025.” The tour turned summer into a playful adventure across Bulgaria. Nestea visited five big cities – Sofia, Plovdiv, Veliko Tarnovo, Varna, and Burgas – bringing joy and excitement to young people everywhere.


The Theme: “Everywhere and Upside Down”

This year’s theme was “Everywhere and Upside Down.” At the center of the activation stood a giant branded Nestea cube. Inside the cube, everything was flipped — it looked like an upside-down room! When visitors entered, they appeared as if they were standing on the ceiling.
This creative setup became the main attraction of the tour. It was the perfect place for taking fun, Instagram-worthy photos and sharing the Nestea experience online.


Games Full of Energy and Fun

The excitement continued outside the cube with interactive games that kept the good mood going.
Nestea Twister: the classic game, but instead of colored dots, players stepped on fruity flavors.
Nestea Pong: a refreshing twist on the well-known party challenge.
People who joined the games won inflatable Nestea pillows as prizes.


Tasting Nestea’s New Sparkling Flavors

Everyone also got the chance to try Nestea’s new sparkling drinks – Mango and Mint. These two refreshing flavors brought freshness and energy to the hot summer days and added even more fun to the event.


Influencers Spread the Joy

To make the experience even bigger, popular Bulgarian influencers joined the tour. They shared their favorite moments on social media, reaching thousands of fans and spreading the joyful Nestea spirit across the country.


A Playful and Unforgettable Summer

The Nestea Joy Tour 2025 was colorful, interactive, and full of energy. Nestea once again connected with its young audience in a fun and creative way. With photos, games, influencers, and refreshing drinks, the tour proved that summer can be lived everywhere – and upside down.


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event, news

The Big Family Garden Party – Mentos x Chupa Chups

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September 2, 2025

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A Fun Family Event in Sofia

Ham&Eggs executed a colorful activation for Mentos and Chupa Chups at The Big Family Garden Party in Borisova Garden, Sofia. The event took place at Vidas Art Arena and brought together hundreds of families.


The Big Family Garden Party – a Vibrant Branded Space

We created a bright and cheerful branded zone that attracted both kids and adults. Under a tent in the signature colors of the two brands, promoters greeted guests and handed out prizes. Visitors could win silicone wristbands, lollipops, chewing gum, and Chupa Chups beach towels.


A Playful Twist and Happy Memories

The giveaway came with a fun twist — a branded raffle box that mixed and dispensed tickets at random, turning the prize moment into a playful experience.
Over two days, many families joined the activities, played games, laughed together, and left with gifts and smiles.

The outcome was clear. Mentos and Chupa Chups stood out in a cheerful, family-friendly setting. The activation built awareness and created positive associations with joy and togetherness.
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news, promotion

Tito’s Handmade Vodka Degustation in Varna

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September 2, 2025

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A Taste of Summer at the Seaside

This summer Tito’s Handmade Vodka brought seaside energy to the Moonlight Event Center in Varna. The degustation was vibrant, stylish, and full of life. The goal was simple – to capture the spirit of summer and bring guests closer to the brand.


Flavor, Fun, and Brand Spirit

From the very start, visitors stepped into the world of Tito’s. The atmosphere was fresh and exciting. Guests could taste, explore, and enjoy the story behind the vodka. Every detail was designed to blend flavor, fun, and brand spirit.
A highlight of the evening was the prize activation. Ordering Tito’s came with instant rewards. Guests could win branded tote bags, trendy sunglasses, playful stickers, or collectible keychains. Each prize was a small but memorable reminder of the brand. People didn’t just enjoy a drink – they took home a piece of the experience.


Connection Through Experience

To make the event even more special, two promoters welcomed guests. They wore Western-inspired outfits that reflected the brand’s roots. Their role was more than handing out prizes. They told the story of Tito’s, explained its focus on quality, and created a warm connection with every visitor.
The combination of prizes, personal contact, and atmosphere turned the tasting into something bigger. It became an experience that guests will remember. The energy was high, the mood was light, and the brand message was clear.
In the end, the degustation did more than showcase Tito’s Handmade Vodka. It built awareness, it created smiles, it connected with people in a fun and authentic way.
The result was a summer highlight for Tito’s in Varna – stylish, memorable, and full of spirit.

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news, promotion

Starbucks Coffee Promotions in “Billa” and “Fantastico” Stores

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August 29, 2025

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Starbucks Coffee Promotions – a Warm Welcome at Every Stand

A Starbucks Coffee promoter welcomed customers with a smile and invited them to join the coffee tasting. Her friendly attitude and personal touch created a warm and relaxed mood that made visitors feel comfortable.

People stopped by not only to try the coffee but also to learn more about what makes Starbucks special. The tasting turned into a fun and memorable way to experience the brand.


A Selection of Flavors for Every Taste

Guests could choose from several popular flavors – Caramel, Cappuccino, and Latte – each offered with or without sugar. This variety gave everyone the chance to find their favorite and showed how Starbucks can match different tastes and ways of life.


Products for Modern Living

To make things easy, the beverages were served in glass bottles and cups for on-the-go. This flexible approach suited busy city life and showed that Starbucks is both modern and convenient, while still focused on high-quality coffee.


Results and Brand Impact

The Starbucks Coffee Campaign proved that tastings are a great way to connect with customers. Many visitors who came out of curiosity left as new loyal buyers.
Thanks to good planning, friendly promoters, and engaging experiences, the campaign became a successful and memorable activation that strengthened Starbucks’ local presence and brand awareness.


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news, promotion

Milka Chocolate Milk Promotions in “Billa” and “Fantastico” Stores

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August 29, 2025

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A Taste of Milka Chocolate Milk

Milka Chocolate Milk promotion offered three tasty flavors: hazelnut, caramel, and classic chocolate milk. Each visitor could pick the one they liked best, showing how Milka has something for every taste. The goal was simple — to let people enjoy the smooth, creamy feeling that makes Milka special.

Many visitors were happy and surprised by how rich and creamy the drinks were. The taste reminded them of the familiar Milka chocolate they already love. Some even said it felt like drinking a sweet treat in a cup. Because of this, many decided to buy the product right after tasting.


Easy and Fun Sampling

The tasting area was designed to be simple and inviting. Drinks were served in small cups, so shoppers could easily stop, take a sip, and enjoy. This made it quick and fun for people to join in.
The setup helped reach many customers while keeping the focus on the quality and flavor of Milka chocolate milk. The friendly staff and relaxed mood made visitors feel welcome, turning a quick tasting into a small, happy moment.


Great Results and Happy Customers

The Milka chocolate milk promotion showed how powerful tastings can be. Many people who tried the drink out of curiosity became new fans and loyal buyers.
For our agency, this event proved that with good planning, kind promoters, and tasty products, we can create experiences people remember. The campaign made Milka more visible, loved, and enjoyable for everyone who took part.


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news, promotion

Tequila Rose brought a splash of pink to the Bulgarian seaside

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August 28, 2025

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Exciting Daytime Tequila Rose Promotions Along the Coast

This summer, the Bulgarian Black Sea coast got a little sweeter with the arrival of strawberry-flavored Tequila Rose. Promo teams of two girls dressed in stylish pink outfits visited popular bars in Varna, Ravda, and Kavatsi. They invited guests to try the refreshing new drink and enjoy the cheerful summer mood it brought.


Win Fun Summer Gifts

Everyone who tried Tequila Rose had the chance to draw a card and win a prize. Gifts included sunglasses, colorful fans, drawstring bags, and glow bracelets. These small surprises made the experience even more fun. Visitors were excited not only by the unique strawberry taste of the drink but also by the joyful atmosphere and prizes that came with it.


A Full Sensory Experience for Guests

The promotions were more than just tastings. Guests enjoyed music, bright outfits, and interactive games that created a lively vibe. The events quickly became a social hotspot where both locals and tourists could meet, chat, and have fun together. Bars and beach venues saw more visitors and lots of smiles. The atmosphere was fresh, happy, and full of energy.


Summer Flavor and Mood

Tequila Rose soon became the favorite drink of the summer along the coast. The mix of sweet strawberry flavor, fun gifts, and upbeat daytime events created an unforgettable experience. Visitors could relax, enjoy their time, and add a bit of color and freshness to their seaside days.


A Campaign Full of Summer Spirit

The Tequila Rose promotional campaign showed how a new product can do more than offer a drink — it can create a mood, capture attention, and give people a full summer experience to remember.

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event, news

GOT2BE beach bar event Madonna birthday

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August 20, 2025

- event, news


Two Unforgettable Nights with GOT2BE

In 2025, we had the pleasure of organizing a special event for GOT2BE at Beach Bar Sofia. It lasted for two consecutive nights and brought together young people, style lovers, and fans of good vibes. The atmosphere was filled with colors, music, and creativity.


Photo Wall and Fun Accessories

We created a unique photo wall where guests could take pictures. In addition, we provided playful wigs and trendy sunglasses, giving everyone the freedom to express their individuality. This way, each guest could show off their style and feel like a star.


Gifts for the Most Active Guests

The mechanic was simple: take a photo, upload it as a story with the hashtag #got2b, and receive a gift. As a result, the venue was filled with laughter, creative selfies, and vibrant energy. The rewards included got2b dry shampoo, Gliss sachets, and Live color sprays for hair strands.


Extra Surprises

We also handed out stickers and decorated the tables with stylish details. This made the place even more festive and memorable.


Conclusion

The two nights we organized for got2b at Beach Bar Sofia proved how a well-planned event can bring together fun, creativity, and inspiration. In the end, guests left with gifts, smiles, and unforgettable memories.

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news, promotion

Vitalis – A Crunchy Start to the Day

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January 16, 2020

- news, promotion

Vitalis is the new crunchy muesli brand by Dr. Oetker, and to help more people discover it, Ham&Eggs Events organized a fun sampling campaign across Sofia.


A Tasty Morning Around Sofia’s Universities

We set up our stands near the city’s most popular university areas — Sofia University, Technical University, and UNSS. Early in the morning, our team greeted students, professors, and passers-by with a free taste of Vitalis muesli — the perfect quick breakfast for people who are always on the go.
The goal was simple: to show how to makes mornings easier, tastier, and full of energy. The response was fantastic! Many people stopped to try the muesli, take a photo, and share their smiles. Some even said they found a new favorite breakfast to start their day with.


Vitalis – Crunch, Energy, and Smiles

The fresh taste, crunchy texture, and healthy ingredients made the product a big hit among young, active people. The event created a positive morning vibe and filled the area with good energy and laughter.
At Ham&Eggs Events, we loved seeing so many happy faces enjoying their first taste of Vitalis.
We love it — how about you?


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news, promotion

Buy Persil and win a vacuum cleaner

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January 14, 2020

- news, promotion

Buy Persil and Win a Vacuum Cleaner!

Persil knows how to make cleaning more fun! With the special “Buy Persil and Win” campaign, 30 lucky customers got the chance to win an iRobot vacuum cleaner — the perfect partner for a spotless home.


Clean Laundry, Clean Home

The idea was simple — buy your favorite Persil products, join the campaign, and you could win a modern vacuum cleaner to make cleaning easier than ever. Customers loved the chance to combine fresh laundry with smart home comfort. The excitement spread quickly, and soon, hundreds of Persil fans joined for their chance to win.


Smiles, Prizes, and Happy Winners

When the winners were announced, the joy was contagious! Seeing their happy faces reminded us why we love giving prizes and creating moments of joy.

At Ham&Eggs Events, we’re proud to help bring Persil’s energy and positivity to life. With Persil, every day feels a little brighter, cleaner, and happier!


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