event
Nestea Graffiti Tour Brings Fun to Bulgaria

In 2023, Ham&Eggs Events and Nestea created the Nestea Graffiti Tour. The tour mixed street art with fun and energy, bringing color and excitement to the streets of Bulgaria.


A Colorful Graffiti Wall

The main attraction was a custom graffiti wall made by famous street artists Arsek & Erase. Their bright and bold artwork showed Nestea’s fresh and lively style. At each stop, people could watch the artists paint and take photos with the colorful wall. It was a fun and interactive experience for everyone.


Visiting Cities Across Bulgaria

The tour went to Sofia, Plovdiv, Varna, Burgas, and Veliko Tarnovo. Thousands of people joined the events, enjoying the artwork and sharing photos on social media. Over 10,000 people took part in person or online, spreading the excitement even further.


Sharing the Fun Online

Popular influencers also joined the tour, sharing their experiences with fans. Their posts helped make the tour popular online and reach even more people.
The Neste Graffiti Tour showed that Nestea can connect with young people in a fun and creative way, combining art, games, and social media to create a summer full of color and energy.


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news, promotion
Perwoll National Campaign – Clean Clothes Everywhere

Ham&Eggs Events ran a national campaign for Perwoll, one of the top brands for detergent. The brand provides active care for colors and fibers, keeping all clothes looking their best.

 
Covering the Whole Country

The campaign reached 20 towns across Bulgaria, with a team of more than 120 promoters. This way, Perwoll ambassadors were always nearby to meet customers and share the brand experience.

 
Winter and Christmas Bazaars

For this winter campaign, we focused on Christmas bazaars in Sofia — Cosmos, Ko-op, and Bold Christmas Bazaar. These unconventional locations added a fresh and festive brand value, reaching new customers in a lively, fun setting.

Life is a party — and it’s even better with perfectly clean clothes!


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