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Nestea Joy Tour 2025: A Summer Turned Upside Down

Ham&Eggs Events created a fun and colorful campaign for Nestea called “Nestea Joy Tour 2025.” The tour turned summer into a playful adventure across Bulgaria. Nestea visited five big cities – Sofia, Plovdiv, Veliko Tarnovo, Varna, and Burgas – bringing joy and excitement to young people everywhere.

The Theme: “Everywhere and Upside Down”

This year’s theme was “Everywhere and Upside Down.” At the center of the activation stood a giant branded Nestea cube. Inside the cube, everything was flipped — it looked like an upside-down room! When visitors entered, they appeared as if they were standing on the ceiling.
This creative setup became the main attraction of the tour. It was the perfect place for taking fun, Instagram-worthy photos and sharing the Nestea experience online.

Games Full of Energy and Fun

The excitement continued outside the cube with interactive games that kept the good mood going.
Nestea Twister: the classic game, but instead of colored dots, players stepped on fruity flavors.
Nestea Pong: a refreshing twist on the well-known party challenge.
People who joined the games won inflatable Nestea pillows as prizes.

Tasting Nestea’s New Sparkling Flavors

Everyone also got the chance to try Nestea’s new sparkling drinks – Mango and Mint. These two refreshing flavors brought freshness and energy to the hot summer days and added even more fun to the event.

Influencers Spread the Joy

To make the experience even bigger, popular Bulgarian influencers joined the tour. They shared their favorite moments on social media, reaching thousands of fans and spreading the joyful Nestea spirit across the country.

A Playful and Unforgettable Summer

The Nestea Joy Tour 2025 was colorful, interactive, and full of energy. Nestea once again connected with its young audience in a fun and creative way. With photos, games, influencers, and refreshing drinks, the tour proved that summer can be lived everywhere – and upside down.