news, promotion

Bulgarian Honey Promotion in BILLA stores in Sofia

September 5, 2025 - news, promotion

Discovering the Taste of Bulgarian Honey

For three months, customers in Sofia had the chance to enjoy the real taste of authentic Bulgarian honey through a special promotion by “Задруга Балкански Пчелини”. The campaign took place in Billa supermarkets across the city and was part of a European program that encourages people to use Bulgarian honey in their everyday lives.

The Goal of the Promotion

The goal of the promotion was simple – to show how special Bulgarian honey is. It focused on its high quality, health benefits, and rich, natural flavor.

Eye-Catching Stands and Friendly Promoters

To make the campaign easy to notice, every Billa store had branded stands with clear signs and decorations. The promoters were easy to spot — they wore hats and aprons with the brand logo. Their friendly and welcoming attitude made many shoppers stop to learn more about the products.

Learning About Honey

Promoters gave out brochures with useful information about the honey — where it comes from, how it’s made, and why it’s good for your health. They also invited customers to take part in a short survey about how often they use honey. After completing the survey, every participant received a small jar of Bulgarian honey as a gift.
This way, shoppers didn’t just learn interesting facts about honey — they also had the chance to taste its natural sweetness at home.

Reaching a Wide Audience

The promotion lasted three months and reached a large number of people in Sofia. By being present in all Billa stores, the campaign created strong visibility and direct contact with thousands of customers. The mix of branded stands, informative brochures, surveys, and free honey gifts turned the experience into something positive and memorable.

A True Natural Treasure

“Задруга Балкански Пчелини” showed that Bulgarian honey is a true natural treasure — full of taste, health, and tradition. With the support of the European program, the brand inspired people to choose local products and to make honey a part of their daily routine.
The result was stronger consumer awareness, trust, and more people appreciating the value of authentic Bulgarian honey.